Vol. 11 No. 1 (2565): ๋January - June 2022

Research Articles

• The Relationship between Accounting Student Profiles and Knowledge and Skills in AI at Thai Private Universities

  Shanu Chinnamma Ajoy , Sornzawand Pachraponkamond, Naruemol Tridechapol, Punnut Lee

  11 - 31

  • PDF

• The Mediating Role of Electronic Trust and the Moderating effect of Customer Oriented and Innovativeness on the influence of Electronic Service Quality towards Electronic Satisfaction of Electronic Banking Users in Thailand

  Pichet Thongkhum, Boonthawan Wingwon, Montree Piriyakul

  32 - 54

  • PDF

• The Causal Relationship Model Between Strategic Human Resource Management and Organizational Resilience on Organizational Performance in The Electronic Industry

  Janjirapon Panyindee

  55 - 69

  • PDF

• Factors Affecting The Intention of Mode Choice Transportation by The Mass Rapid Transit of Passengers in Bangkok and Its Vicinities

  Ampol Navavongsathian, Pattarada Rungruang, Wallaya Chupradist, Natha Thornjareankul, Jirasek Trimetsoontorn

  70 - 90

  • PDF

• The Effects of Transformational Leadership on Team Innovation: The case of Private Universities in Thailand

  Jidapa Chollathanrattanapong, Chaiyanant Panyasiri

  91 - 105

  • PDF

• Consumption Resources and Self-Creation Process: A Key Resource and Multi-Component Resource Perspective

  Kritsadarat Wattanasuwan, Pattana ฺBoonchoo, Aurathai Lertwannawit

  106 - 119

  • PDF

• Development of Procedure of Front Office Staff Service for Revisits of Guests: A Case Study of four-Star Hotels in Chonburi Province

  Benjamaporn Chumnanchar, Patima Rungruang, Sophitda Nakwijit

  120-138

  • PDF

• Does Effective CSR Communication Influence WoM Intention among Younger Generations in Beauty and Personal Care Products?: The Mediating Effects of Skepticism and Brand Authenticity

  Lokweetpun Suprawan

  139 - 158

  • PDF

• The elderly person's mobile banking application acceptance in the upper southern part of Thailand

  Rangsini Chasuwan, Somnuk Aujirapongpan, Supit Ritkaew

  159 -174

  • PDF

• Developing Digital Marketing to Enhance Business Outcomes of Woven Fabric Entrepreneurs in Uttaradit Province, Thailand.

  Kullaya Uppapong, Kamonwan Mangkang, Sarana Photchanachan

  175 - 195

  • PDF