Factors Affecting The Intention of Mode Choice Transportation by The Mass Rapid Transit of Passengers in Bangkok and Its Vicinities
Keywords:
Intention, Mode choice transportation, Mass rapid transitAbstract
The research aimed to analyze the factors affecting the intention of mode choice transportation by the mass rapid transit of passengers in Bangkok and its vicinities. The primary data collected from online questionnaires sent to the sample group, obtained from non-probability sampling and specified sampling method from residents of Bangkok or its vicinities who use all forms of mass transit services using a structural equation model. The study found that the cost of travel, reliability and convenience Influence the choice of mass rapid transit mode. The factors influencing the choice of mass rapid transit mode influenced the intention of choosing the mass rapid transit mode; the model was harmoniously consistent with the empirical data with a statistical value of c2 =912.831 df.= 492, c2/df. = 1.855 p-value =.050,CMIN/DF = 1.855, GFI = .991, TLI = .992, AGFI= .990 และ CFI = .984, RMSEA = .038 at a significance level of .05. The study results will be used to make policy decisions that solve the country's problems and meet the needs of the people who use the mass rapid transit. And it is consistent with public and private investment policies for the maximum benefit of providing services to the people of Bangkok and its vicinities. At the same time, the research findings can be generalized theoretically by linking to the context of education for the benefit of the next academic communities.
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