Consumption Resources and Self-Creation Process: A Key Resource and Multi-Component Resource Perspective
Keywords:
lived experience, mediated experience, self-expression, key resource and multiple-component resource theory, symbolic consumptionAbstract
Based on the key resource and multiple-component resource theories, we propose a conceptual model to substantiate the relations among consumer experiences, symbolic consumption, and self-expression. Our first proposition posits that consumer experiences, both lived and mediated, have an impact on the appropriation of symbolic consumption, which could take the form of self- and/or social symbolism. Our second proposition posits that symbolic consumption affects consumers' self-expression. The model can be a theoretical framework for future empirical studies. We conclude this paper with a discussion of our theoretical and managerial contributions.
References
Almquist, E., Senior, J., & Bloch, N. (2016). The elements of value. Harvard Business Review, 94(9), 47–53.
Altheide, D., & Schneider, C. (2013). Process of qualitative document analysis. In Qualitative Media Analysis (pp. 38–74). SAGE Publications, Ltd.
Anderson, J. M., & Timothy, P. (1988). Mediated Communication: A Social Action Perspective. London: SAGE Publications.
Argyle, M. (1994). The Psychology of Interpersonal Behaviour. Penguin UK.
Bailey, E. R., Matz, S. C., Youyou, W., & Iyengar, S. S. (2020). Authentic self-expression on social media is associated with greater subjective well-being. Nat Commun, 11(1), 4889.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.
Brinberg, D., & Wood, R. (1983). A resource exchange theory analysis of consumer behavior. Journal of Consumer Research, 10(3), 330–338.
Cardoso, P. R., Costa, H. S., & Novais, L. A. (2010). Fashion consumer profiles in the Portuguese market: Involvement, innovativeness, self-expression and impulsiveness as segmentation criteria. International Journal of Consumer Studies, 34(6), 638–647.
Csikszentmihalyi, M., & Halton, E. (1981). The Meaning of Things: Domestic Symbols and the Self. Cambridge: Cambridge University Press.
Davies, B., & Harre, R. (1990). Positioning: The discursive production of selves. Journal for the Theory of Social Behaviour, 20(1), 43–63.
de Vries, L., Peluso, A. M., Romani, S., Leeflang, P. S. H., & Marcati, A. (2017). Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations. Computers in Human Behavior, 75, 272–282.
Dorsch, M. J., Törnblom, K. Y., & Kazemi, A. (2017). A review of resource theories and their implications for understanding consumer behavior. Journal of the Association for Consumer Research, 2(1), 5–25.
Douglas, M., & Isherwood, B. (1980). The World of Goods: Towards an Anthropology of Consumption.
Duck, S. (2007). Human Relationships. United Kingdom: SAGE Publications Ltd.
Ein-Gar, D., & Johnson, C. S. L. (2010). Being Indulgent and Becoming Prudent. ACR North American Advances, 35, 957.
Ekinci, Y., Sirakaya-Turk, E., & Preciado, S. (2013). Symbolic consumption of tourism destination brands. Journal of Business Research, 66(6), 711–718.
Ekström, K. M., & Brembeck, H. (2020). Elusive Consumption. Abingdon, Oxon; New York, NY: Routledge, Taylor & Francis Group.
Elliott, R., & Wattanasuwan, K. (1998). Brands as symbolic resources for the construction of identity. International Journal of Advertising, 17(2), 131–144.
Esteban-Guitart, M., & Moll, L. C. (2014). Lived experience, funds of identity and education. Culture & Psychology, 20(1), 70–81. doi:10.1177/1354067X13515940
Fazio, R. H., & Zanna, M. P. (1978). On the predictive validity of attitudes: The roles of direct experience and confidence. Journal of Personality, 46(2), 228–243.
Fiske, J. (2011). Television Culture.
Furnham, A. (1989). Friendship and personal development. In The Dialectics of Friendship. Routledge.
Furnham, A., Stacey, B., & Stacey, F. (1991). Young People's Understanding of Society. Taylor & Francis.
Giddens, A., Duneier, M., Appelbaum, R. P., & Carr, D. (2020). Introduction to Sociology (Seagull 12th ed.). W. W. Norton & Company.
Goffman, E. (1979). Gender Advertisements. London: Macmillan.
Halbesleben, J. R. B., Neveu, J.-P., Paustian-Underdahl, S. C., & Westman, M. (2014). Getting to the "COR" understanding the role of resources in conservation of resources theory. Journal of Management, 40(5), 1334–1364.
Hobfoll, S. E. (2002). Social and psychological resources and adaptation. Review of General Psychology, 6(4), 307–324.
Hunt, S. D., & Morgan, R. M. (1995). The comparative advantage theory of competition. Journal of Marketing, 59(2), 1–15.
Kim, H. S., & Sherman, D. K. (2007). "Express yourself": Culture and the effect of self-expression on choice. Journal of Personality and Social Psychology, 92(1), 1–11.
Lannon, J., & Cooper, P. (1983). Humanistic advertising. International Journal of Advertising, 2(3), 195–213.
Lehar, S. (2006). The dimensions of conscious experience: A quantitative phenomenology. In Mind and Its Place in the World: Non-Reductionist Approaches to the Ontology of Consciousness (pp. 167-196).
Livingstone, S. M. (1998). Making Sense of Television: The Psychology of Audience Interpretation. Psychology Press.
Marriott, T. C., & Buchanan, T. (2014). The true self online: Personality correlates of preference for self-expression online, and observer ratings of personality online and offline. Computers in Human Behavior, 32, 171–177.
McCracken, G. (1987). Advertising: Meaning or information. In M. Wallendorf & P. Anderson (Eds.), Provo, UT: Association for Consumer Research (pp. 121-124).
McCracken, G. D. (1990). Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities. Indiana University Press.
Mick, D. G., & Buhl, C. (1992). A meaning-based model of advertising experiences. Journal of Consumer Research, 19(3), 317.
Mittal, B. (2006). I, me, and mine—how products become consumers' extended selves. Journal of Consumer Behaviour: An International Research Review, 5(6), 550–562.
Moinat, V., & Müller, B. (2011). Drivers of symbolic consumption: Differentiating self-congruity and symbolic benefits. Three Essays on Symbolic Consumption, 55.
Nain, H. (2021). Emergence of children as influencers in family consumption decisions – a resource theory approach. South Asian Journal of Marketing.
Noller, P., & Callan, V. (2015). The Adolescent in the Family. Routledge.
Novotný, P., Zimová, E., Mazouchová, A., & Šorgo, A. (2021). Are children actually losing contact with nature, or is it that their experiences differ from those of 120 years ago? Environment and Behavior, 53(9), 931–952.
O'Donohoe, S. (1994). Advertising uses and gratifications. European Journal of Marketing, 28(8/9), 52–75.
Orehek, E., & Human, L. J. (2017). Self-expression on social media. Personality and Social Psychology Bulletin, 43(1), 60–70.
Rickman, H. P. (1979). Dilthey Selected Writings. Cambridge University Press.
Ritson, M., & Elliott, R. (1999). The social uses of advertising: An ethnographic study of adolescent advertising audiences. Journal of Consumer Research, 26(3), 260–277.
Saenger, C., Thomas, V. L., & Johnson, J. W. (2013). Consumption-focused self-expression word of mouth: A new scale and its role in consumer research. Psychology & Marketing, 30(11), 959–970.
Sherry, J. F. (2012). Advertising as a cultural system. In U.-S. Jean (Ed.), Marketing and Semiotics: New Directions in the Study of Signs for Sale (pp. 441-462). De Gruyter Mouton.
Sivadas, E., & Venkatesh, R. (1995). An examination of individual and object-specific influences on the extended self and its relation to attachment and satisfaction. ACR North American Advances, 22, 406–412.
Smith, R. E., & Swinyard, W. R. (1988). Cognitive response to advertising and trial: Belief strength, belief confidence and product curiosity. Journal of Advertising, 17(3), 3–14.
Snibbe, A. C., & Markus, H. R. (2005). You can't always get what you want: Educational attainment, agency, and choice. Journal of Personality and Social Psychology, 88(4), 703–720.
Tangsupwattana, W., & Liu, X. (2018). Effect of emotional experience on symbolic consumption in Generation Y consumers. Marketing Intelligence & Planning, 36(5), 514–527.
Teräs, M. (2017). The Lived Experience of Virtual Environments: A Phenomenological Study. Curtin University.
Thompson, J. B. (1990). Ideology and Modern Culture: Critical Social Theory in the Era of Mass Communication. Cambridge: Polity Press.
Thompson, J. B. (1995). The Media and Modernity: A Social Theory of the Media. Cambridge: Polity Press.
Tiidenberg, K., Markham, A., Pereira, G., Rehder, M., Dremljuga, R., Sommer, J. K. et al. (2017). "I'm an addict" and other sense-making devices: A discourse analysis of self-reflections on lived experience of social media. Paper presented at #SMSociety17: 2017 International Conference on Social Media & Society, Toronto, Canada.
Törnblom, K., & Kazemi, A. (2014). Handbook of Social Resource Theory: Theoretical Extensions, Empirical Insights, and Social Applications. Springer.
Törnblom, K., & Kazemi, A. (2015). Distributive justice: Revisiting past statements and reflecting on future prospects. In R. S. Cropanzano & M. L. Ambrose (Eds.), The Oxford Handbook of Justice in the Workplace (pp. 15–50). Oxford University Press.
Turkle, S. (1996). Parallel lives: Working on identity in virtual space. In D. L. Grodin, Thomas (Ed.), Constructing the Self in a Mediated World (pp. 156–175). Thousand Oaks, CA: Sage.
Underwood, R. L. (2003). The communicative power of product packaging: Creating brand identity via lived and mediated experience. Journal of Marketing Theory and Practice, 11(1), 62–76.
Wattanasuwan, K. (2000). I Am What I Consume. Oxford: University of Oxford.
Welzel, C. (2010). How selfish are self-expression values? A civicness test. Journal of Cross-Cultural Psychology, 41(2), 152–174.
Willis, P. (1990). Common Culture: Symbolic Work at Play in the Everyday Cultures of the Young. Westview Press.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Journal of Business Administration The Association of Private Higher Education Institutions of Thailand
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
บทความที่ลงตีพิมพ์ในวารสารวิชาการบริหารธุรกิจ สมาคมสถาบันอุดมศึกษาเอกชนแห่งประเทศไทยต้องเป็นบทความที่ไม่เคยได้รับการตีพิมพ์เผยแพร่ หรืออยู่ระหว่างการพิจารณาตีพิมพ์ในวารสารอื่นๆ การละเมิดลิขสิทธิ์เป็นความรับผิดชอบของผู้ส่งบทความโดยตรง
