Consumption Resources and Self-Creation Process: A Key Resource and Multi-Component Resource Perspective

Authors

  • Kritsadarat Wattanasuwan Marketing Department, Thammasat Business School, Thammasat University
  • Pattana ฺBoonchoo Marketing Department, Thammasat Business School, Thammasat University
  • Aurathai Lertwannawit Marketing Department, Thammasat Business School, Thammasat University

Keywords:

lived experience, mediated experience, self-expression, key resource and multiple-component resource theory, symbolic consumption

Abstract

Based on the key resource and multiple-component resource theories, we propose a conceptual model to substantiate the relations among consumer experiences, symbolic consumption, and self-expression. Our first proposition posits that consumer experiences, both lived and mediated, have an impact on the appropriation of symbolic consumption, which could take the form of self- and/or social symbolism. Our second proposition posits that symbolic consumption affects consumers' self-expression. The model can be a theoretical framework for future empirical studies. We conclude this paper with a discussion of our theoretical and managerial contributions.

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Published

2022-06-17

How to Cite

Wattanasuwan, K. ., ฺBoonchoo P., & Lertwannawit, A. (2022). Consumption Resources and Self-Creation Process: A Key Resource and Multi-Component Resource Perspective. Journal of Business Administration The Association of Private Higher Education Institutions of Thailand, 11(1), 106–119. Retrieved from https://so02.tci-thaijo.org/index.php/apheitvu/article/view/254829

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Research Articles