Acceptance of Mobile Banking Technology of the Elderly in The Upper Southern Thailand
Keywords:
การยอมรับเทคโนโลยี, แอปพลิเคชันโมบายแบงก์กิ้ง, ผู้สูงอายุAbstract
This article aims to 1) study the acceptance of mobile banking application technology among the elderly in the upper southern region 2) study the factors affecting acceptance of mobile banking application technology of the elderly in the upper southern region. People who are the targets in this research were elderly people aged 60-70 years, who used mobile banking applications in the upper southern region of all 7 provinces comprising Krabi, Chumphon, Nakhon Si Thammarat, Phang Nga, Phuket, Ranong and Surat Thani. With a sample of 400 people by collect data using questionnaires and with a random method to ask people in the neighborhood. Also the data were analyzed using statistical methods consisting of frequency, percentage, mean, standard deviation, t-test, F-test and multiple regression equations.
The results of the sample were mostly female at age between 60 - 65 years old, with marital status and has a bachelor's degree, The people who live together or a large families which consists of spouse, children, grandchildren, most of them are business owners with the average monthly income more than 40,000 baht. This article found that 1) the adoption of mobile banking application technology among the elderly in the upper southern region was at a very high level. 2) Age, status, people who living together, education level and average monthly incomeof the elderly in different upper southern regions had significantly different acceptance of mobile banking application technology at 0.05. And from the multiplicative test of factors perception of ease, perceived benefit, intentional behavior,
All of these had a positive influence on application adoption behavior.
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บทความที่ลงตีพิมพ์ในวารสารวิชาการบริหารธุรกิจ สมาคมสถาบันอุดมศึกษาเอกชนแห่งประเทศไทยต้องเป็นบทความที่ไม่เคยได้รับการตีพิมพ์เผยแพร่ หรืออยู่ระหว่างการพิจารณาตีพิมพ์ในวารสารอื่นๆ การละเมิดลิขสิทธิ์เป็นความรับผิดชอบของผู้ส่งบทความโดยตรง
