The elderly person's mobile banking application acceptance in the upper southern part of Thailand
Keywords:
technology acceptance, mobile banking applications, elderlyAbstract
The objectives of this study were to: 1) study the acceptance of mobile banking application technology
among the elderly in the upper southern region, and 2) study the factors affecting acceptance of mobile
banking application technology of the elderly in the upper southern region. The population was elderly
people aged 60-70 years, who used mobile banking applications of 7 provinces in the upper southern region.
The 400 samples were used in this study. The data collection by using a questionnaire set as well as using
a simple random sampling method. The data analysis was the descriptive statistics in terms of frequency,
percentage, mean, and standard deviation; and the inferential statistics in terms of t-test, One –way ANOVA
and multiple regression analysis.
The results found that the samples were mostly female at age between 60 - 65 years old, marital
status, a bachelor's degree level, live together or a large families (spouse, children, and grand children),
business owners, and average monthly income more than 40,000 baht. The differences of age, status,
people who living together, education level and average monthly income of the elderly in different upper
southern regions had significantly different towards acceptance of mobile banking application technology at
significance level of 0.05. Moreover, the multiple regression analysis of factors, it was found that perception
of ease, perceived benefit, and intentional behavior had positive influence towards acceptance of mobile
banking application technology at significance level of 0.05.
This study can be the guidelines to promote and develop the policy of elderly person's mobile banking
application acceptance as well as elderly’s behavior in the upper southern part of Thailand. Moreover,
it will be the model for the elderly person's mobile banking application acceptance in other part of Thailand.
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