Published: 2020-12-06

Research Articles

Impact Assessment of National Village and Urban Community Fund on the Household Financial Stability using Propensity Score Matching and Difference in Difference Model

Anck Piyakarn, Montree Socatiyanurak

11-30

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Guideline for Value Added Construction Waste to Maximize Benefit of Thai Industry

Nuttaporn Permsub, Pairat Pornpundejwittaya

31-45

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Causal Relationship of Branding, Integrated Marketing Communication, School Image and Parents’ loyalty to Regular Private Schools in the Upper Northern Region of Thailand.

Wathit Tangrapeeleart, Boonthawan Wingwon, Jamnian Bunmark

46-63

Causal Factors Sustainability Supply Chain Performance of Seafood Industry in Thailand

Aeknaree Toomphol, Worrapon Wangkananon

64-80

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The Bank’s digital lifestyle marketing strategy that influences the decision to use the K Plus application of consumers in Bangkok and its surrounding provinces

Worada Torwatthanakittikul, Sasiprapa Phanthanasaewee, Nuttawat Srisuk

81-95

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The Components of Community Enterprise Management Potentials of Chiang Rai Province

Sutheera Atawongsa, Nongnout Kanthachai

96-116

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The Effect of Adoption Thai Financial Reporting Standard 15 Revenue from Contract with Customers on Earnings Quality of Companies in the Property and Construction Sectors in Stock Exchange of Thailand

Krassanee Krassanairawiwong, Sillapaporn Srijunpetch

117-128

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The study of New Retail Ecosystem in People’s Republic of China: Alibaba case study

Laddawan Kaewkitipong, Peter Ractham

129-145

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The Relationship among Organizational Climate, Leader-member Exchanges and Affective Commitment towards Positive Organizational Behavior of a Not-for-profit Organization in Thailand

Wanlee Putsom

146-165

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OTOP Herbal Cosmetics: Problems and Product Development Guidelines for Entrepreneurs

Jitsupa Kitipadung, Watunyu Jaiborisudhi

166-178

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Assessing the Pros and Cons of Online Teaching and Learning of Accounting Courses by Senior students in Accounting Department, Assumption University: In Situation of Social Distancing during the Pandemic of COVID-19

Amara Tirasriwat

179-194

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Logistics System Development to Support the Growth of Logistics Industry Business

Jomnongjai Noiraj, Porntip Shoommuangpak

195-212

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