Vol. 9 No. 2 (2020): July - December

Research Articles

• Impact Assessment of National Village and Urban Community Fund on the Household Financial Stability using Propensity Score Matching and Difference in Difference Model

  Anck Piyakarn, Montree Socatiyanurak

  11-30

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• Guideline for Value Added Construction Waste to Maximize Benefit of Thai Industry

  Nuttaporn Permsub, Pairat Pornpundejwittaya

  31-45

  • PDF

• Causal Relationship of Branding, Integrated Marketing Communication, School Image and Parents’ loyalty to Regular Private Schools in the Upper Northern Region of Thailand.

  Wathit Tangrapeeleart, Boonthawan Wingwon, Jamnian Bunmark

  46-63

• Causal Factors Sustainability Supply Chain Performance of Seafood Industry in Thailand

  Aeknaree Toomphol, Worrapon Wangkananon

  64-80

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• The Bank’s digital lifestyle marketing strategy that influences the decision to use the K Plus application of consumers in Bangkok and its surrounding provinces

  Worada Torwatthanakittikul, Sasiprapa Phanthanasaewee, Nuttawat Srisuk

  81-95

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• The Components of Community Enterprise Management Potentials of Chiang Rai Province

  Sutheera Atawongsa, Nongnout Kanthachai

  96-116

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• The Effect of Adoption Thai Financial Reporting Standard 15 Revenue from Contract with Customers on Earnings Quality of Companies in the Property and Construction Sectors in Stock Exchange of Thailand

  Krassanee Krassanairawiwong, Sillapaporn Srijunpetch

  117-128

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• The study of New Retail Ecosystem in People’s Republic of China: Alibaba case study

  Laddawan Kaewkitipong, Peter Ractham

  129-145

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• The Relationship among Organizational Climate, Leader-member Exchanges and Affective Commitment towards Positive Organizational Behavior of a Not-for-profit Organization in Thailand

  Wanlee Putsom

  146-165

  • PDF

• OTOP Herbal Cosmetics: Problems and Product Development Guidelines for Entrepreneurs

  Jitsupa Kitipadung, Watunyu Jaiborisudhi

  166-178

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• Assessing the Pros and Cons of Online Teaching and Learning of Accounting Courses by Senior students in Accounting Department, Assumption University: In Situation of Social Distancing during the Pandemic of COVID-19

  Amara Tirasriwat

  179-194

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• Logistics System Development to Support the Growth of Logistics Industry Business

  Jomnongjai Noiraj, Porntip Shoommuangpak

  195-212

  • PDF