Logistics System Development to Support the Growth of Logistics Industry Business

Authors

  • Jomnongjai Noiraj Faculty of Business Administration, King Mongkut’s University of Technology North Bangkok
  • Porntip Shoommuangpak Faculty of Business Administration, King Mongkut’s University of Technology North Bangkok

Keywords:

Logistics System Development, Logistics Industry Business, Structural Equation Model

Abstract

The objective of this research is to study the logistics system development to support the growth of
logistics industry business by analyzing data both qualitatively and quantitatively. In carrying out this research,
the researcher surveyed quantitative data from interviews with 500 business executive using descriptive
statistics, reference statistics and plural statistics. The results showed that logistics system development to
support the growth of logistics industry business with the highest mean. In relation to customer relationship
management, such as providing knowledge on customer logistics in the form of training in resource management,
including recruiting professional executives in logistics to increase management potential in the area of
data management, for example, using the enterprise resource planning (ERP) system to store the logistic
information for efficiency. & technological innovations, such as accepting payments & making payments
via the internet such as mobile money transfers etc. For the hypothesis testing found that large industrial
businesses & small & medium businesses Giving priority to logistics system development to support the
growth of logistics industry business. There was no significant difference at .05 level.
The analysis results of the developed structural equation model show that passing the assessment criteria,
consistent with the empirical data the probability level of chi-square is .078. The relative chi-squared value
is 1.192. The consistency index is .969 & the root index of the mean square of the error estimation equals. .020.

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Published

2020-12-06

How to Cite

Noiraj, J. ., & Shoommuangpak, P. (2020). Logistics System Development to Support the Growth of Logistics Industry Business. Journal of Business Administration The Association of Private Higher Education Institutions of Thailand, 9(2), 195–212. Retrieved from https://so02.tci-thaijo.org/index.php/apheitvu/article/view/245943

Issue

Section

Research Articles