Pitchayatat Journal

Current Issue

Vol. 20 No. 3 (2025): (September - December 2025)

View Vol. 20 No. 3 (2025): (September - December 2025)

Published: 2025-12-30

Full Issue

PDF

Research articles

The Development Instructional Model Based on Steam Education By TP-SMART MODELTo Enhance Technological Innovation and creativity Skills of Secondary student Mathayom 6

Warachit Promket

1-14
- PDF
A study on the Quality of Reading-Analysis Skill Exercises in the Thai Language Learning Area for Matthayom Suksa 6 Students

Prontip Thangpong, Phonnipha Tophon, Suchart Homjan

15-23
- PDF
Developing the Potential of Community-Based Tourism Based on the Cultural Identity of Ban Pa-Ao, Pa-Ao Subdistrict, Mueang District, Ubon Ratchathani Province.

Rattanaporn Saelee

25-38
- PDF
Operational Competency Factors Influencing Training Management for Civil Defense Volunteers (CDVs) in the Bangkok Metropolitan Area

Pasit Tititanaras, Polsuk Jirakraisiri, Chanwit Ariyaworanan, Chinnawat Asavaroengchai, Bhuvadhej Horarueong

39-53
- PDF
Influencer Marketing and Short-Form Content Affecting Purchase Intention toward Online Fashion Products among Generation Z in Ubon Ratchathani Province

Anan Suntramethalkul, Nutchanon Phichadul, Wunwisa Makdee

55-72
- PDF
The Mediating Effect of Organizational Innovation on the Relationship between Transformational Leadership and Organizational Performance of Community Enterprises in Nakhon Pathom Province

nittaya ngamyingyong, Sumalee Ramanust

73-85
- PDF
The Development of digital content media for product sale promotion of Jealek Moo Sawan Community Enterprise in Kham Yai Sub-district, Mueang District, Ubon Ratchathani Province

Ampai Yongkulvanich, Sanchai Yongkulvanich

87-100
- PDF
Product and Branding Development for Value Creation among Community Producer Groups in Ubon Ratchathani Province.

Preeyarak La-ongnual, Pimook Somchob, Anocha Suwannasan

101-123
- PDF
Good Corporate Governance and Tax Planning of Companies Listed on the Stock Exchange of Thailand, SETESG Index Group

Phornchai Weerananthawet, Thanthanaphon Ananpanyachat, Ravi Klangpraphan

125-137
- PDF
Relationships Between Social Media Marketing and Organizational Performance of Hotel Businesses in Nakhon Phanom, Sakon Nakhon,Mukdahan and Bueng Kan

supatra mccormack, Sorawit Ngamsutti

139-152
- PDF
Promoting Community Product Sales via Social Media: A Case Study of Lao Suea Kok District, Ubon Ratchathani Province

Maitree Rimthong

153-166
- PDF

Academic Article

Ethics of Transparency and Deception in AI-Generated Advertising Images

Siwanart Jumnamsai

167-177
- PDF
Strategic Communication of Local Administrative Organizations in Nonthaburi Province in Implementing the Negative Income Tax (NIT) Policy

kanokwan methawanichkul, Hareuthai Panyarvuttrakul, Wittayatorn Tokeaw

179-188
- PDF

View All Issues

นโยบายการคุ้มครองข้อมูลส่วนบุคคล Privacy policy