Branding, Labelling, and Packing of Processed Rice Products from the Nong Yang Rice Mill Community Enterprise Group, Located in Ban Nong Yang, Wang Takhian Subdistrict, Nong Ma Mong District, Chai Nat Province

Abstract

The research aims to: (1) study the information and design guidelines for branding, labeling, and packaging of rice-processed products from the Nong Yang Rice Mill Community Enterprise Group in Ban Nong Yang, Wang Takhian Subdistrict, Nong Mamong District, Chai Nat Province; (2) design the brand, labels, and packaging; (3) evaluate user satisfaction with the prototypes of the brand, labels and packaging. A purposive sample was selected, comprising 10 entrepreneurs and design experts to evaluate and select the final prototype for production, and 100 target users to assess the prototypes of the brand, labels and packaging for three product types: body lotion, face cream, and face powder. The research found that the imagery of the rice fields effectively represented lifestyle of the Ban Nong Yang community. Therefore, this imagery was used as a visual element in the labels and packaging, while colors were employed to differentiate product types. The brand logo was designed by combining the Thai numeral “๑” with English characters to symbolize unity and harmony, conveying a clear, modern, and memorable message. Evaluation results revealed that the target group expressed high satisfaction with the label and brand, and the highest satisfaction with the packaging.