Graphic Design Guidelines for Cosmetic Packaging based on non-identify gender

Abstract

The growth of cosmetics business in Thailand is highly increasing. Currently, cosmetics products have been produced for men and women. This is the trend that related to change of culture of new generation that accept difference of genders. This trend focuses on being easy to approach not only for men or women or we are able to call that the products that non identify genders. The content in the research presents the result of evaluation and analysis of awareness of unidentified gender of elements of Thai cosmetics on packaging. This research aims to look for unidentified genders of elements in designing packaging. From the survey designs of Thai cosmetics packaging that does not change skin color, it is brought to set as factors that studies about graphic. It consists of fonts, images, patterns and colors for 38 factors. This is an experimental research; its tool is evaluation form, models and sets of PCCS colors. The samples of this research are women and men who have cisgender and age are    21 – 30 years old for 120 persons. The result of research recommends guideline to select fonts, images, patterns and colors and it leads to conclusion that used to design Thai cosmetics packaging that is non identify gender.