Vol. 17 No. 1 (2025): january-March, 2025

View Vol. 17 No. 1 (2025): january-March, 2025

Published: 28-03-2025

Full Issue

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Research Articles

The Relationship between Perceived Social Support and Employee Work Engagement: Exploring the Effects of Employee Well-Being and Physical Work Environment - A Case Study of Chinese Employees in the Manufacturing Industry in Shandong Province

I-Wen CHOU, Chun-Shuo Chen

1-16
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Value chain and value addition of rice wine products: A case study of Sakthong community enterprise, Phrae Province

Bunyaphon Dongsa, Pongnarin Pitjatturat, Porntip Rodpon, Phimnipha Rattanajun, Pornsawat Singyam, Titimont Tanakitiaueaungkur, Piyamaporn Thiamjit, Natcha Limpasirisuwan

17-35
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The Impact of Big Five Personalities on Knowledge Management and Job Performance Efficiency of Employees in Electrical Maintenance Department Electricity Generating Authority of Thailand

ฉัตรวรา ฉ่ำตาก้อง, Pornlapas Suwannarat

53-72
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Influence of Intellectual Capital Competitive Advantage on the Operating Results of Companies Listed on the Stock Exchange of Thailand

Areerat Khumsabdaengto, Usana Jangkloy , Promporn Poowadin

73-90
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The Relationship Between Performance and Earnings Quality on Market Stock Price of Technology Industry Group of Listed Companies on the Stock Exchange of Thailand

Panchat Akarak, Witchatkarn Maythawiriyakul

91-104
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Analysis of Social Returns on Investment in a Series of Quality of Life Development and Raising the Level of the Grassroots Economy Project, Faculty Of Management Science, Buriram Rajabhat University

Kanmanee Karin, Kanokklao Klaeokla, Kaewmanee Utiram

105-120
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The The Impact of CRM Digital Technology on Firm Performance: The Mediating Roles of Marketing Planning and Implementation Capabilities in the Tourism Industry, Thailand

Prompassorn Chunhabunyatip

121-144
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Strategic Cost Management Prototyping Model Development for Mushroom Farming Business and Production : A Case Study of Mushroom Farming and Production Community Enterprise in Phitsanulok Province

Nuatip Sumkaew

145-164
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The Influence of Social Media Influencer Live Streaming on Gen Z Consumers' Purchase Intention in Thailand

Narupon Sengsuebphol

165-184
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Development Guidelines for Enhancing the Competitiveness of Community Businesses in New Market Entry through Community Innovation

Napatcha Pancharoen, Narumon Waleeprathanporn

185-205
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The Influence of Perceived Quality of Service Affecting Customer Relationship Quality in Retail Business of Providing Information Technology System, E-Merchant Co., Ltd.

Prasopporn Yiingprasert

206-218
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Academic Article

Guidelines for Managing the Accounting System of Retail Businesses in the Digital Age with the POSDCoRB Strategy

piraporn konkhum, Anuchama Toobkaew, Chanphen Tonsakun-aree , Suttiwan Kanlaya , Unchalee Preechaanusorn

36-52
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