Analysis of Social Returns on Investment in a Series of Quality of Life Development and Raising the Level of the Grassroots Economy Project, Faculty Of Management Science, Buriram Rajabhat University

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Kanmanee Karin
Kanokklao Klaeokla
Kaewmanee Utiram

Abstract

This research aims to analyze the social return on investment in a series of projects. It was qualitative research. The sample group was 37 stakeholders with purposive sampling. The research tool was an in-depth interview. The data were analyzed by analyzing the resulting plots and the social return assessment (SROI) data by calculating the social return on investment ratio compared to the investment value. The results revealed that 1) the social return on investment is equal to 2.92, which means that if 1 baht is invested, it will create benefits or financial value to society that is returned in the amount of 2.92 baht, indicating that the investment is beneficial, and 2) projects that have formats and operating characteristics that are in line with current social trends and have an impact on the majority of people should be supported. Throughout, there is an approach for developing learning and expanding activities to create continued sustainability among stakeholders.

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How to Cite
Karin, K., Klaeokla, K. ., & Utiram, K. . (2025). Analysis of Social Returns on Investment in a Series of Quality of Life Development and Raising the Level of the Grassroots Economy Project, Faculty Of Management Science, Buriram Rajabhat University. Journal of Accountancy and Management, 17(1), 105–120. retrieved from https://so02.tci-thaijo.org/index.php/mbs/article/view/270581
Section
Research Articles

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