Vol. 17 No. 1 (2568): january-March, 2025

• The Relationship between Perceived Social Support and Employee Work Engagement: Exploring the Effects of Employee Well-Being and Physical Work Environment - A Case Study of Chinese Employees in the Manufacturing Industry in Shandong Province

  I-Wen CHOU, Chun-Shuo Chen

  1-16

  • pdf

• Value chain and value addition of rice wine products: A case study of Sakthong community enterprise, Phrae Province

  Bunyaphon Dongsa, Pongnarin Pitjatturat, Porntip Rodpon, Phimnipha Rattanajun, Pornsawat Singyam, Titimont Tanakitiaueaungkur, Piyamaporn Thiamjit, Natcha Limpasirisuwan

  17-35

  • pdf

• The Impact of Big Five Personalities on Knowledge Management and Job Performance Efficiency of Employees in Electrical Maintenance Department Electricity Generating Authority of Thailand

  ฉัตรวรา ฉ่ำตาก้อง, Pornlapas Suwannarat

  53-72

  • pdf

• Influence of Intellectual Capital Competitive Advantage on the Operating Results of Companies Listed on the Stock Exchange of Thailand

  Areerat Khumsabdaengto, Usana Jangkloy , Promporn Poowadin

  73-90

  • pdf

• The Relationship Between Performance and Earnings Quality on Market Stock Price of Technology Industry Group of Listed Companies on the Stock Exchange of Thailand

  Panchat Akarak, Witchatkarn Maythawiriyakul

  91-104

  • pdf

• Analysis of Social Returns on Investment in a Series of Quality of Life Development and Raising the Level of the Grassroots Economy Project, Faculty Of Management Science, Buriram Rajabhat University

  Kanmanee Karin, Kanokklao Klaeokla, Kaewmanee Utiram

  105-120

  • pdf

• The The Impact of CRM Digital Technology on Firm Performance: The Mediating Roles of Marketing Planning and Implementation Capabilities in the Tourism Industry, Thailand

  Prompassorn Chunhabunyatip

  121-144

  • pdf

• Strategic Cost Management Prototyping Model Development for Mushroom Farming Business and Production : A Case Study of Mushroom Farming and Production Community Enterprise in Phitsanulok Province

  Nuatip Sumkaew

  145-164

  • pdf

• The Influence of Social Media Influencer Live Streaming on Gen Z Consumers' Purchase Intention in Thailand

  Narupon Sengsuebphol

  165-184

  • pdf

• Development Guidelines for Enhancing the Competitiveness of Community Businesses in New Market Entry through Community Innovation

  Napatcha Pancharoen, Narumon Waleeprathanporn

  185-205

  • pdf

• The Influence of Perceived Quality of Service Affecting Customer Relationship Quality in Retail Business of Providing Information Technology System, E-Merchant Co., Ltd.

  Prasopporn Yiingprasert

  206-218

  • pdf

Academic Article

• Guidelines for Managing the Accounting System of Retail Businesses in the Digital Age with the POSDCoRB Strategy

  piraporn konkhum, Anuchama Toobkaew, Chanphen Tonsakun-aree , Suttiwan Kanlaya , Unchalee Preechaanusorn

  36-52

  • pdf