Factors Affecting Research Productivity of University Lecturers in Social Science: The Case Study of Prince of Songkla University, Hat Yai Campus
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Abstract
To date, there is a dearth of empirical research on the factors that influence the research productivity of university lecturers. This research aims to examine the factors affecting the research productivity of university lecturers in social sciences at Prince of Songkla University, Hat Yai Campus. These factors include (1) intrinsic motivation (2) attitude towards research (3) social norms about research (4) perceived research competence and (5) perceived organizational support as well as the roles of demographic factors. Research productivity was measured in terms of both perceived productivity and the number of publications during the past year. Survey questionnaires were distributed to a total of 186 faculty members in the Faculty of Management Sciences, Faculty of Liberal Arts, Faculty of Economics, Faculty of Law, and the Institute of Peace Studies. A total of 111 questionnaires (59.68%) were returned. The data were analyzed using multiple regression. The results showed that university lecturers’ research productivity was influenced by their academic
titles, their role as a thesis/minor thesis advisor and their perceived self-efficacy in conducting research. To elaborate, (1) lecturers with associate professorship were found to generate more research output than those without an academic title; (2) those who served as thesis/minor thesis advisors engaged in more research; and (3) those with higher level of perceived research competence tend to have more research output. Other factors were not significant.
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