Vol. 10 No. 2 (2564): July - December 2021

Research Articles

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  A Confirmatory Factor Analysis of Behavioral Intention to Use Mobile Network towards Generation Z

  Rungroj Subanjui, Nopporn Bua-in

  11-27

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  The Perception of Foreign Staff towards“Khwam Krengjai” in Thai Higher Education Institutions

  Dr. Meechai Orsuwan, Dr. Darren Hanson, Dr. Veerapong Malai

  28-41

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  The Causal Factors Affecting Loyalty of Consumers’ Clothing Purchases in Thailand Through TONPRIGSHOP FACEBOOK PAGE

  Nongnapas Chairaksa, Sumaman Pankham

  42-57

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  Competency Factors for Entrepreneurial Social Responsibility at Upper Secondary School Students

  Penlada Tooprioa, Dr. Rungtiwa Yamrung

  58-74

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  Managerial Factors Related to the Satisfactions of Outsourced Ground Handling Staff in the Airline Industry

  Dr. Piyarat Chantarayukol

  75-92

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  Social Media Engagement as a Predictor of Luxury Purchasing Intention, the Mediator Effect of Consumer Perceived Luxury Value and the Moderator Effect of In-store Experiences

  Jaruporn Tangpattanakit

  93-111

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  Creative Tourism Management in the Ceramic Village, Tambon Tha Pha, Ko Kha District, Lampang Province

  Napawan Netpradit

  112-131

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  The Influence of Transparent Internal Communication on Employee Work Engagement During Crisis Management: The Mediating Role of Employee- Organization Relationship

  Thamarat Jangsiriwattana, Meta Ketkaew

  132-147

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  Organization Mindset Toward Environment Integration of Capability and Organizational Resources on Business Performance : The Mediating Effect of Green Supply Chain Management of Fruit and Vegetable Processing Industry in Thailand

  Wipawee Phultawee, Yuttakorn Ritthaisong, Siriporn Loetyingyot

  148-171

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  Supply Chain Management Practices, Competitive Advantage and Organizational Performance in Automotive Parts Supply Chains

  Rawissada Jaitrong, Nipa Niruttikul

  172-190

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  A New Look at the Effect of e-Relationship Quality on Loyalty of the Generation Z in Online Shopping

  Dr. Suppasit Sornsri

  191-209

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  The effect of free cash flow on the predictability of accounting conservatism towards stock repurchase opportunities of listed companies on the Stock Exchange of Thailand

  Thanutporn Chaiananporn, Sillapaporn Srijunpetch

  210-221

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