Book Cover

Table of Contents

Business Model Innovation: A Solution for Thai Music Business in Thailand 4.0 Era

1-14

Social Enterprise and Sustainable Social Development: Lessons Learned from Foreign Countries and Development in Thailand

15-32

Human Resources Strategy for Multinational Corporations with Multinational Products: A Case Study of Minor International Public Company Limited

33-51

Management of the National Broadcasting Services of Thailand (NBT) in Digital TV Era: A Case Study of Region 3 Chiang Mai and Region 4 Phitsanulok

52-62

The Export Potential of Thailand’s Frozen Shrimps

63-78

The Social Marketing Responsibility of Thai SMEs

79-92

The Attitude of the Auditors of Listed Companies on the Stock Exchange of Thailand on the Quality of Accounting Information in the Ability of the Internal Auditors

93-103

Campaign Communication Policy and Strategy for Preventing and Solving Teenage Pregnancy Problems in Thailand

104-117

The Role of Corporate Social Responsibility Policies’ Implementation on Performance of Listed Companies in the Stock Exchange of Thailand

118-132

The Role of Information Communication Technology and Foreign Direct Investment: Poisson Pseudo-Maximum Likelihood Estimation

133-143

Marketing Model for Operation Potential of Herbal Product (Non-food) OTOP Community Enterprises in Southern Thailand

144-153

A Conflict Communication Management of King Naresuan the Great in Early Modern Globalization

154-171