เผยแพร่แล้ว: 2023-12-28

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บทความวิชาการ (Academic article)

A Trend of Influencer Marketing and Virtual Community

Paisarn Arunchoknumlap
1-19

บทความวิจัย (Research article)

Quality Assessment of Community Based Tourism Management: A Case Study Baanrimklong Homestay Community Enterprise in Samut Songkhram Province

Pornpimon Kampetch, Nongluk Lukanathinakorn, Wandee Hirunsathaporn
20-34

Factors Affecting Subscription to Premium Package of Music Streaming Services in Bangkok Metropolitan Region

Tanapon Kumkom, Piyaphan Changwatchai
35-53

The Relationship among Ownership Structure, Good Corporate Governance on Dividend Persistent of Listed Companies in Stock Exchange of Thailand

Kulchaya Waenkaeo, Satha WaroonKun
54-77

The Causal Factors Model of Accounting Technology Affecting Performance of Educational Institution under Office of the Vocational Education Commission in Thailand

Malinrat Mangkang, Prawet Phenwuthikul
78-94

Meaning Construction of Love in International-Style Thai Love Songs

Montri Wongrak, Warat Karuchit
95-117

A Study of the Role of Movie Reviews, Marketing Stimuli Factors, and Movie Decision-Making in Streaming Media Services

Comtas Tassawa, Pattrajirt Sangsawang
118-132

The Structural Equation Model of Artificial Neural Networks for Thailand Domestic Tourists’ Image in Lifestyle Tourism : Case Study of Charoen Krung and Yaowarat Areas

Napat Samranrat, Issarapong Poltanee
133-148

Behavioral Analytics of a Freshmen Small Private Online English Course

Kingkan Luenpan, Sotarat Thammaboosadee, Rojjalak Chuckpaiwong
149-165

Innovation Capability Enhancing Competitive Advantage and Business Performance of Small Hotels in Thailand

Sasinipa Srikanlayaniwart, Sujinda Chemsripong, Kritcha Yawised
166-185

The Ethical Marketing Leadership in PRC Consumers’ Purchase Judgment toward Thailand’s Organic Rice Consumption

Li Baoguo, Prin Laksitamas
186-203

Flight Attendants' Perception of Occupational Stress on Job Satisfaction and Organizational Commitment in a Post-Pandemic Era

Woraprat Yoelao
204-226