Quality Assessment of Community Based Tourism Management: A Case Study Baanrimklong Homestay Community Enterprise in Samut Songkhram Province

บทคัดย่อ

This research studies the history and assess the quality assessment of community-based tourism management by Baanrimklong Homestay community enterprise in Samut Songkhram Province. The research is qualitative research, the informant is a member of the ban Rim Khlong homestay community enterprise, using an in-depth interview method about its history, and conducts interviews directly from the group president and records the responses in a quality assessment community-based tourist destinations that is set by Ministry of Tourism and Sports, Thailand. The research result reveals that Baanrimklong homestay started its business operation with the main focus on tourism which comprises homestay, sightseeing the livelihood of coconut farmers according to the culture of central Thailand, culture and local wisdom heritage, and learning booths (such as collecting coconut nectar, Thai desserts, tie dye handicrafts, making coconut sugar, cycling, and touring agricultural farm, etc.). The assessment result of quality standard of CBT location Baanrimklong homestay under the CBT development criteria in Thailand suggests that the score on quality standard of CBT location Baanrimklong homestay is 63.94 which is considered as fairly good. When all factors are considered, the affecting factor that has the highest score is the management of economic and social components, and quality of life (score is 20). Lesser score is the factor on conserving and supporting cultural heritage (score is 13.33). Additionally, the factor on the management of CBT has the score of 10.91. The factor on services and safety has the core of 11.00, whereas the factor on systematic and sustainable management of natural resources and environment has the score of 9.33, respectively.