เผยแพร่แล้ว: 2023-06-30

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บทความวิชาการ (Academic article)

Social Enterprise: Creating an Equitable Strategy in Entrepreneurship towards Achieving Competitive Advantage

Pornpimon Kampetch, Nongluk Lukanathinakorn, Parichart Sriharan
1-14

บทความวิจัย (Research article)

The Causal Relationship Model of Continuing Accounting Professional Development and Technology Adaptation Affecting Accounting Software Package Usage Skill and Accountant’s Personal Values of Accounting Firms in Northern Thailand

Chawiang Wongjinda, Worapan Ratanasongtham, Nunmanus Homphian
15-32

Relationship between Trading Volume and Cost of Capital in Listed Companies in the Stock Exchange of Thailand

Piyawat Khamnuengsitthi, Rojana Thammajinda, Chanon Chingchayanurak
33-48

Investor Behavior towards Trading Derivative Warrants and Underlying Assets in the Stock Exchange of Thailand

Pongsaton Promto, Ravi Lonkani, Tanachote Boonvorachote
49-63

Approach to Overcome the Workforce Shortage of the Northern Thai Tea Plantation

Phuping Mano, Piyatida Pianluprasidh
64-82

Development Guidelines for Management of Small Hotel Businesses Management to become Innovation-Driven Enterprises in Thailand’s Eastern Economic Corridor

Surasak Boonprasit, Vatanyoo Rasmidatta, Anamai Damnet
83-100

Positive Experience and Motivation towards the Acceptance of Streaming Entertainment Service Application of Government University Students

Thitiporn Sumransat, Sawat Wannarat
101-120

The Effect of Long Term Care System for the Elderly on Labor Market

Ampinee Lapsomboondee
121-133

Television Singing Contest in the Digital Era

Vinai Boonkong
134-148

Online Relationship Marketing on Engagement and Customer Loyalty toward Mobile Phone Network Service Providers in Thailand

Pongnarin Pitjatturat, Norarat Runkawee
149-166

Knowledge Management for Business Enhancement of Community Enterprises of Lablab Bean, Mae Sot District, Tak Province

Sukij Khorchurklang
167-190

Stakeholders’ Engagement of Domestic MICE Tourism during a Crisis: A Case Study of the COVID-19 Pandemic

Janrapee Kemthong
191-207