Positive Experience and Motivation towards the Acceptance of Streaming Entertainment Service Application of Government University Students
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The objective of this research was to investigate positive experience as well as motivation that affected the acceptance of the streaming entertainment service applications of government university students. The sample in this research was comprised of the government university students who used the streaming entertainment applications. The total of 400 questionnaires were distributed using the quota sampling method. The results showed that the motivation, positive emotional experience, positive social experience, and positive functional experience affected the perceived ease of use and perceived usefulness of streaming entertainment service applications. In addition, the perceived ease of use affected the perceived usefulness of streaming entertainment service applications. Moreover, both the perceived ease of use and perceived usefulness affected the intention to use streaming entertainment applications.
When considering the results of the influence path analysis- both direct and indirect, it was found that the motivation, positive social experience, and positive emotional experience had the direct influence on the perceived ease of use of the streaming entertainment applications which were statistically significant at the 0.001 level and had the indirect influence on the perceived usefulness of the streaming entertainment applications with the significance level at 0.05.
The positive functional experience had the direct influence on the perceived ease of use of the streaming entertainment applications which was statistically significant at the 0.01 level and had the direct and indirect influences on the perceived usefulness of streaming entertainment applications using with the significance at 0.001 level.
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