Television Singing Contest in the Digital Era

บทคัดย่อ

This research aimed to understand the development of television program formats of Thai country music singing contests, the reason for changes in television program formats of Thai country music singing contests in the digital era and the issues about guidelines for creating television program formats of Thai country music singing contests. Thai country music singing contests have been much developed from the past. With Increasing numbers of TV stations, there are many channels producing Thai country music singing contest resulted in high competition and changes to attract audience. According to the objectives, perspective of academicians, creative producer, and audience were studied. The framework relating to television program formats and television program creation concepts were used for studying problems and analyzing the data. The study and analysis of the researcher’s data used a qualitative research method. The data collection aspect uses content analysis methods and in-depth interview methods.
The research results showed that the issues about the development of Thai country music singing contests consisted of program content, presentation formats, production technique, increase of contest program. The reason for changes in the television program formats of Thai country music singing contests consisted of technology and online media, contest rules and regulations. The issues about guidelines for creating television program formats of Thai country music singing contests consisted of recontest of champions, knowledge providing, contest program through virtual online media, contestants’ well-rounded personality and interaction between television programs and viewer.