Communication for Promoting Cultural Tourism of Khok Muang Community, Jorakhay Mak Sub-district, Prakhonchai District, Buriram Province

Abstract

The purpose of this research were to study the factors that Promoting Cultural Tourism of Khok Muang Community, Jorakhay Mak Sub-district, Prakhonchai District, Buriram Province; and to study communication for promoting cultural tourism of Khok Muang Community, Jorakhay Mak Sub-district, Prakhonchai District, Buriram Provinc. with respect to methodology, this qualitative research made use of the questionnaire was used to collect data from a sample of both male and female tourists. age 18 years and over, number of 400 people cultural Tourism of Khok Muang Community, Jorakhay Mak Sub-district, Prakhonchai District, Buriram Province.

Results of the study revealed that were: 1) Factors that Promoting Cultural Tourism of Khok Muang Community, Jorakhay Mak Sub-district, Prakhonchai District, Buriram Province includes factors within the community in terms of cultural resources that have the greatest potential to attract tourists, namely, identity. Lifestyle, wisdom and knowledge History, culture, traditions and the inheritance of culture and traditions. By continuing the culture and traditions that the tourists who motivate to travel the most is The history of Prasat Muang Tam, and factors were also promoted by the media in terms of public relations and cultural tourism in Ban Khok Muang community the most. 2) communication for promoting cultural tourism of Khok Muang Community, Jorakhay Mak Sub-district, Prakhonchai District, Buriram Provinc, it was found that human media had the greatest effect on the decision to visit cultural tourism in Ban Khok Muang community. And personal media is the medium that tourists receive the most information on cultural tourism as well. It can be seen that the communication style found is informal communication and the additional needs of communication tourists. Found that tourists want the website / Facebook to be updated. To be the most current because new media is still the type of public relations media that tourists are most popular to receive tourism news. and the potential of public relations media to create perception of information about cultural tourism at Ban Khok Muang, found that the potential of new media Also has the most potential as well.