Published: 2020-12-29

บทความวิชาการ

The strategic planning process of online influencer marketing campaign in social media era

ดวงใจ แซ่ฉั่ว, Bu-Nga Chaisuwan

1-23

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Factors Influencing on Fans Buying Decision Behavior and Supporting Related with Thai Boy Bands

ณัฏฐนิตย์ ปกป้อง , Pornpun Prajaknate

24-41

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Consumer Behavior and Cultural Values of Thai People Towards Consuming Sanrio products : A Case Study of Gudetama

วรพรรณ ธนะพัฒน์

42-60

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Active Aging of Elderly Reinforcement through Young Happy’s Activities and Participation of Elderly

อัยริณ แต้มเรืองอิทธิ์, Bu-Nga Chaisuwan

61-79

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A study of strategic management process for public relations among leading state universities in Thailandv

เมธาพร ไตรกิจวัฒนกุล, Kalyakorn Worakullattanee

80-95

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Thai Political Marketing Strategy 2019 : Case study: Future Forward Party

Phanthakan Thanon

96-116

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Behavioral change of plastic straw reducing in coffee shops through Community-based Social Marketing

วิสสุตา ตั้งธนพฤทธิ์, Bu-Nga Chaisuwan

117-135

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The Development of Brand Equity Indicators for Cultural Tourism Bangkok old town community, and their Application for Destination Brand Communication

‪Pitak Chumongkol

136-170

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