Published: 2022-12-30

Editorial Note

Editorial Note

Praphan Wongbangpo
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Research Article

Decision Making in Pre-Ordering Products from China of Online Sellers

Kwanruan Phetthet, Snitnuth Niyomsin, Sinart Narkwachara

1-14

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The Effects of Reference Groups, Mood, and Impulsive Buying Behavior on Purchase Decision Behavior of Residents in Bangkok Metropolis Purchasing Products in Shopee Application

Jidapa Jivcharoen, Thanyanan Boonyoo

15-29

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The Moderating Role of Employee Motivation on the Relationship of Adaptive Leadership on Work Efficiency and Organizational Commitment: A Case Study of an Organization Under a Rehabilitation Plan

Chanita Sintoppant, Thamarat Jangsiriwattana

30-47

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Factors Affecting Work from Home Performance Efficiency of Bangkok Metropolitan Administration Civil Servants

Didsarin Thaiprakob, Kasem Swasdee, Poonsak Sangsunt

48-65

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Customer Experience Management and Thainess in Hotels: The Case of West Coast Tourism Development Zone

Pinyapat Muneekaew, Nuttarin Pariwongkulatorn, Suwaree Namwong, Santidorn Puripakdee, Chompunuch Jittithavorn

66-84

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Effects of Product Innovation and Product Quality on Purchase Decision Behavior of Consumers of Dietary Supplementary Products in Bangkok Metropolis Using Motivation as a Moderator Factor

Mayura Thamwattanakul, Thanyanan Boonyoo

85-99

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A Study of Consumer Preference Towards Facebook Content in Myanmar: A Case Study of Mistine Lotion

Melinyn Poonsawad, Snitnuth Niyomsin, Surachet Sowkietrung

100-112

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Role of a Thai Politician's Wife

Surapa Ittapong

113-130

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Attitudes Affecting the Intention to Use Digital Currency (Bitcoin) of Female Consumers in Phuket Province

Ornamon Saithong, Pakavadee Patmanee, Vacharakorn Chivasopit, Somboon Srianurakwong

131-144

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