Published: 2025-06-29

Full Issue

วารสาร ฉบับเต็ม (Full Issue) ปกหน้า (Cover Page) กองบรรณาธิการ (Editorial Team) ผู้ประเมินบทความ (Reviewers) สารบัญ (Table of Contents)

Editorial Note

Editorial Note

Poramet Boonnumsirikij
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Research Article

Factors Affecting Confidence in Telemedicine Services of Private Hospitals in Songkhla Province

Kanitha Sariyasuntorn, Chakrit Skulitsariyaporn

1-15

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The Relationship Between Dynamic Adaptive Capability and Organizational Survival of Online Shop Business in Thailand

Chutikorn Prungkiat, Promchira Chaola, Chalemjade Samanuhat

16-36

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Challenges and Strategies for Repositioning the Chiang Mai National Museum in The Market: Situations, Problems, and Obstacles Towards Enhancing Its Role in the Context of Digital-Age Tourism Using Constructivist Grounded Theory

Thanet Kesornsirithon, Rachanon Taweephon, Phitak Siriwong

37-59

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Factors Influencing Family Tourists’ Decision to Choose Theme Hotels in Chon Buri Province

Saranyaa Niamchai, Nonthaporn Seehapan

60-84

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Factors Influencing Prospective Franchisees’ Purchasing Decisions

Arunee Lertkornkitja

85-101

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A Growth Mindset Attitude Affecting Work Efficiency and Career Advancement of Working People in Songkhla Province

Akanong Ratikanitpong, Somchawee Sirisopana

102-117

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