Editorial Note

Writing-Off Bad Debts from Account Receivable in Compliance with Thailand Revenue Code

1-15

Integrating Marketing Strategies Integrating Marketing Strategies for Sustainable Customer Experiences

16-29

Policy Framework for Tourism Capacity Recovery after Flood Disasters: A Case Study of Hat Yai District, Songkhla Province

30-49

Factors Influencing International Digital Nomads’ Decision to Choose Bangkok as a Workation Destination

50-64

Factors Affecting Community's Intention to Grow Bamboo as Bioenergy Crop in Khun Tat Wai Subdistrict, Chana District, Songkhla Province

65-79

Welfare Factors Influencing Employee Performance in Surat Thani Province

80-90

Service Quality and Marketing Mix of Malaysian Wellness Tourists in Songkhla Province

91-103

Factors Influencing the Consumption of Humor Through Social Networks: A Case Study of FEDFE Boy Band to Chaisoro

104-118

Attitude, Brand Image, and Perceived Benefits Affecting the Decision to Purchase Vitamin-Infused Water Manufactured by Hospitals in Thailand among Working-Age Consumers in the Bangkok Metropolitan Area

119-137

Service Marketing Mix Factors and Psychological Factors Influencing the Decision to Use Pet Boarding Services in Bangkok and Metropolitan Area

138-153

Technological Factors Affecting Employee Happiness

154-165