Factors Affecting Community's Intention to Grow Bamboo as Bioenergy Crop in Khun Tat Wai Subdistrict, Chana District, Songkhla Province
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Abstract
The objective of this research was to examine factors influencing community intention to cultivate bamboo as a bioenergy crop by utilizing an extended framework of the Theory of Planned Behavior (TPB), incorporating Perceived Organizational Support as an additional variable. Data were collected via questionnaires from 322 residents (representing 322 households) in Khun Tat Wai Subdistrict, Chana District, Songkhla Province. Using convenience sampling, paper-based questionnaires were distributed across all nine villages. Data was analyzed using descriptive statistics, One-way ANOVA, and Multiple Regression Analysis. The results revealed that Perceived Behavioral Control was the strongest significant predictor of intention (β = 0.474, p < .001), followed by Subjective Norm (β = 0.216, p < .001). Conversely, Perceived Organizational Support had a significant negative effect on intention (β = -0.118, p = .019), while Attitude showed no significant effect. Collectively, the independent variables accounted for 40.20% of the variance in intention. Furthermore, findings indicated a relationship between educational level, Perceived Organizational Support, and intention; specifically, the group with lower secondary education or below reported the highest level of Perceived Organizational Support but the lowest intention to cultivate. The study suggests that policy implementation for bamboo as an energy crop should prioritize enhancing ease of management and leveraging community leaders as communication channels. Providing clear instructions and practical tools to simplify the cultivation process could help ensure that educational levels are no longer a barrier and could potentially shift the impact of Perceived Organizational Support in a positive direction.
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เนื้อหาและข้อมูลในบทความที่ลงตีพิมพ์ในวารสารบริหารธุรกิจและสังคมศาสตร์ มหาวิทยาลัยรามคำแหง ถือเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียนบทความโดยตรง ซึ่งกองบรรณาธิการไม่จำเป็นต้องเห็นด้วย หรือร่วมรับผิดชอบใดๆ
บทความ ข้อมูล เนื้อหา รูปภาพ ฯลฯ ที่ได้รับการตีพิมพ์ในวารสารบริหารธุรกิจและสังคมศาสตร์ มหาวิทยาลัยรามคำแหง ถือเป็นลิขสิทธิ์ของวารสารบริหารธุรกิจและสังคมศาสตร์ มหาวิทยาลัยรามคำแหง หากบุคคลหรือหน่วยงานใดต้องการนำบทความทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อ หรือเพื่อกระทำการใดๆ จะต้องได้รับอนุญาตเป็นลายลักษณ์อักษรจากวารสารบริหารธุรกิจและสังคมศาสตร์ มหาวิทยาลัยรามคำแหง ก่อนเท่านั้น
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