Editorial Note

Strategies for Change Management Artificial Intelligence (AI) to Enhance Positive Organizational Culture

1-10

Factors Influencing Consumers’ Decision-Making in Purchasing Healthy Food in Bangkok for Sustainable Health and Well-Being

11-25

Ethical Dimensions of Pet Tourism: Balancing Human Enjoyment, Animal Welfare and Sustainable Hospitality

26-39

Foreign Tourists’ Experiences and Perceptions of 7Ps Marketing Mix in Street Food Gastronomy Tourism: A Case Study of Yaowarat, Bangkok

40-60

An Analysis of Criteria for Logistics Service Selection Between Freight Forwarding and Courier Services: A Case Study of A Washing Machine Manufacturing Company

61-75

Analysis of Factors for Evaluating Customs Broker Service Providers: A Case Study of a Polymer Importing Company in the Eastern Seaboard Industrial Estate, Rayong Province

76-89

Choreographic Patterns of The Dance Artist in The Admire Beauty of Sammanakkha Transform Her Body Episode

90-100

Life of Durian Farmers In The Era of "Chinese Traders (Lhong)": Stories of Orchard Owners in Si Khit Subdistrict, Sichon District, Nakhon Si Thammarat Province, From 1990 to 2020.

101-113

The Protection of The Rights of Resident of Private Dormitory In The Case of Collection of Biometric Data as A Controlling Measure for Entering and Exiting The Dormitory: A Study of The Data Subject Consent

114-125

A Study of Physical and Management Conflicts Between Government Areas and Public Spaces Based on a Spatial and Management Framework A Case Study of the Government Complex in Samut Prakan Province

126-155

The Protection of The Rights of Resident of Private Dormitory in The Case of Collection of Biometric Data as A Condition for Entering and Exiting The Dormitory: A Study of The Application of Exceptions to Consent According to Personal Data Protection Act B.E.2562

156-165

The Relationship Between Psychological Flexibility, Emotional Regulation and Empathy among Service Staff of Five-Star Hotels in Bangkok

166-181

Compassion Fatigue Experiences Of Psychologists

182-198

Human Capital Development for Digital Marketing

199-210

The Relationships Between Empowerment, Self-compassion and Digital Literacy of Independent Sales Agents at a Financial Institution in Bangkok Metropolis

211-227

The Relationship Between Empowerment, Social Support, and Happiness at Work Among Employees in The Private Sector of The Transportation and Warehousing Industry in Chonburi Province

228-243

Thailand’s Small/Mid-Cap Fund Winners: Post-Award Returns

244-251

Factors Promoting the Implementation of Anti-Corruption Measures in Work by Public Warehouse Organization Personnel

252-268

Remanufactured Product Purchase Behavior among Thai University Students

269-287

The Relationship Between Positive Relationship, Self Compassion and Psychological Well-Being of Upper Secondary School Students in a School in Rayong Province

288-302

Factors Influencing The Selection of SME Loan Services by Entrepreneurs at Bank of Ayudhya Public Company Limited In Bangkok

303-314

Factors Affecting the Saving Behavior of Government Officer at The Department of Cooperative Promotion in Bangkok

315-326

Factors Influencing The Investment Behavior Of Generation Z in Prachinburi Province

327-337

Motivation Factors Affecting Career Choice Decisions In The Service Industry Business Among Senior Students ( Fourth-Year Students) of The Faculty of Hospitality Industry, Kasetsart University, Kamphaeng Saen Campus

338-354

Factors Influencing Thai Passengers’ Acceptance and Use Of AOT Smart Car Park Technology At Suvarnabhumi Airport

355-381

Factors Affecting Thai Passengers’ Public Transport Choices Case Study: Chiang Mai International Airport

382-396

The Willingness To Pay of Thai Passengers Under Greenhouse Gas Emission Reduction Measures: A Case Study Of Bangkok Airways

397-413

A Study of Environmental Awareness of Thai Passengers at Udon Thani International Airport

414-431

Thai Passenger Acceptances on The Use of Self-Baggage Drop System At Don Mueang International Airport

432-448

Factors Influencing the Choice of Internship Placement for Students in the Bachelor of Business Administration Program in Hotel Management, Faculty of Management Science, Silpakorn University

449-471

Tourist Motivation and Satisfaction with Slow Food Tourism Experiences At Tai Nod Market, Khuan Khanun District, Phatthalung Province

472-491

Development of A Data Analytics Dashboard to Support Reverse Logistics Planning in The Beverage Industry

492-503

Guidelines For Reducing Reverse Logistics Costs in The Transportation Operations Department A Case Study of V. Sriprasert Co. Ltd.

504-521

Reducing Milk Transfer Time Before Delivery Through Process Design And Simulation Using FlexSim: A Case Study of The Dairy Farming Promotion Organization of Thailand (Northeastern)

522-536

The Women’s Inferiority in Contemporary Traditional Thai Wedding Photography

537-556

Café: A Space of Western Hegemony

557-574

Driving Nong Khai Toward A Creative City: Potentials, Cultural Capital, And Policy Directions

575-591

Cultural Values and Significance Assessment in the Cultural Landscape Improvement of Khlong Ong Ang, Bangkok

592-612

A Study of User Attitudes towards the Changed Cultural Landscape Case Study: Pridi Banomyong Library, Thammasat University Tha Prachan

613-629

A Study of the Factors Contributing to the Marginalization of Women in Khon Performance

630-643

Dynamics of The Creative Districts: A Case Study of The Naew Ubon Festival in Ubon Ratchathani's Old Town

644-658

Tourists’ Aesthetic Perception of the Cultural Landscape: A Case Study of Pak Khlong Talat

659-673

Project on Value-Added Development of Chanthaburi Krajood (Sedge) Mat Scraps into Creative Products: A Case Study of Furniture Design

674-689

The Creation of Handmade Storybooks to Enhance Development in Infants and Toddlers through Community Knowledge Management: Rong Kram Community

690-714

Navachaan: Creative Product Design Integration By Post-Impressionism And The Cultural Heritage Of Tha Prachan Community

715-729

The Management of Cultural Landscape for Tourism in Talad Phlu Community of Thonburi District

730-741

A Study of Cultural Landscape Management: A Case Study of Benjakitti Park as a Recreational Area

742-750

Architecture and Hegemony on Ratchadamnoen Klang Road Representations of Power and the Remaking of Memory from Art Deco to Neoclassicism

751-763

Women Representation In Online Game: RoV

764-778

A Study of the Relationship Between Honda's Integrated Marketing Communication on TikTok and Consumer Purchase Decisions: A Case Study of Suratthani Honda Automobile Co.,Ltd. (Honda Bangkung Sales)

779-810

A Study of The Relationship Between 360-Degree Integrated Marketing Communication and Customer Perception in The Solar Cell Business

811-829

Service Quality Affecting Family Tourists’ Decision Making on Using Pool Villa Business Services in Hua Hin District, Prachuap Khiri Khan Province

830-845

Mon Identity through Cultural Landscape: A Case Study of the Mon Canal Community, Lat Krabang District

846-853

Authenticity in the Management of the Cultural Lanscape of Song Wat Road, Samphanthawong District, Bangkok, for Cultural Turism

854-867

Cultural Landscape Management of Mahayana Sacred Places: Case Studies from Chinese and Annamnikaya Traditions

868-881

Pratabchan: Development of Creative Product Design by Art and Cultural Heritage Concepts

882-892