Contents

Product Category, Consumer Motivation, and the Use of Social Media Platforms

1-16

Conceptual Development on Strategic Management for Organizational Improvement

17-26

Economic Analysis of Electricity Generation from Chicken Manure by Plug Flow Anaerobic Digester and CSTR Anaerobic Digester

27-50

Bot Āścarya (Erotic scenes): The Erotic Performances in Thai Classical Dance

51-62

Network of Social Capital: Lesson Learned from Groups of Small Organic farmers’ Self Reliance

63-70

The Sitting Posture and Characteristic of Venerable Ānanda in Sukhāvatī vyūha Sūtra

71-84

Creativity among Information Technology Professionals in Thailand

85-130

Khab Tai Dam (Black Tai Folksongs): The Preservation and Adaptation of Musical Culture for the Maintenance of Ethnic Identity

131-154

Health Communication to Promote the Well-Being for the Thai elderly with New Media via Smartphone by Undergraduate Students

155-192

Visual mixing research methods on Lanna mural paintings: A case study of Wat Phumin, Nan province

193-210

Synthesis of Research Theses in Music in Thailand During 2005 – 2014

211-232

Speaking Tinglish for Professional Communication: A Reflection of Thai English Used by Tour Guides along the Andaman Sea

233-266

Motivating Undergraduate Students in the Faculty of Logistics to Learn English

267-286

Effective Community Participation in Environmental Risk Management for Household Accident Prevention among Elders

287-306

Strategies for Developing Early Childhood Educational Quality Through the Collaboration of Private Schools, Chiang Mai Province

307-324