Vol. 16 No. 1 (2026): January - June

Issue Description: Vol. 16 No. 1 (January - June 2026)

We are immensely proud to present Volume 16, Number 1 (January – June 2026) of the Journal of Integrated Business Innovation and Sustainability (JIBIS), published by KMITL Business School (KBS), King Mongkut's Institute of Technology Ladkrabang.

This pivotal issue marks the official transition and comprehensive rebranding of our publication (formerly known as the Journal of KMITL Business School). In alignment with global academic demands and modern management challenges, JIBIS has expanded its scholarly horizons to focus strictly on the intersections of technological advancement, business model transformation, and corporate sustainability (ESG). This issue features a curated collection of rigorous peer-reviewed articles exploring cutting-edge digital disruptions, supply chain resilience, green finance, and sustainable organizational development. We invite researchers, corporate practitioners, and policymakers to engage with these insights to navigate the evolving business landscape.

Published: 27-06-2026

Research Article

Strategic Management of Digital Customer Signals and Brand Image for Social-Commerce Cosmetics: Evidence from Bangkok Consumers

Vinattha Sakvorakulchai, Porngarm Virutamasen

1-15
- PDF
Marketing Mix Factors Affecting Service Decisions toward Suki Tee Noi Restaurant in Bangkok and Metropolitan Area

Naharuthai Yuttajuangjan, Anothai Ngamvichaikit, Narubodee Wathanakom

16-29
- PDF
Human Resource Management for Developing Competitive Skills of University-Level E-sports Athletes: Multiplayer Online Battle Arena (MOBA)

Supakorn Tunvaravuttichai

30-48
- PDF
Structural Equation Modeling of Transformational Leadership, Resilience, and Supply Chain Risk Management Affecting E-commerce Business Efficiency in Thailand

Weerachet Mangwaen, Phutthiwat Waiyawuththanapoom, Sarawut Putnuan, Anchalee Hiranphaet, Palita Kamkhwan, Saranya Muedkhuntod

49-72
- PDF
Influences of Integrated Marketing Communication on Brand Equity and Sustainable Competitive Advantage: Evidence from Thai Listed Companies

Penpak Rattanangam

73-89
- PDF
Technology Acceptance and Perceived Risk Influencing Behavioral Intention to Use Hydrogen Vehicles among Industrial Estate Employees in Thailand

Niwat Phalanuwas, Singha Chaveesuk, Wornchanok Chaiyasoonthorn

90-110
- PDF
A Study of the Relationship between Marketing Mix and the Customer Choice of Standalone Coffee Shops at Gas Stations in Mueang District, Nakhon Ratchasima Province

Ajcharapan Tangjaturasopon

111-124
- PDF
Service Marketing Mix and Brand Equity Factors Influencing Customers’ Purchase Decision at Punthai Coffee Shops in Bangkok

Jirawan Thiansuwan, Narubodee Wathanakorn, Anothai Ngamvichaikit

125-143
- PDF

Vol. 16 No. 1 (2026): January - June

Research Article

Strategic Management of Digital Customer Signals and Brand Image for Social-Commerce Cosmetics: Evidence from Bangkok Consumers

Marketing Mix Factors Affecting Service Decisions toward Suki Tee Noi Restaurant in Bangkok and Metropolitan Area

Human Resource Management for Developing Competitive Skills of University-Level E-sports Athletes: Multiplayer Online Battle Arena (MOBA)

Structural Equation Modeling of Transformational Leadership, Resilience, and Supply Chain Risk Management Affecting E-commerce Business Efficiency in Thailand

Influences of Integrated Marketing Communication on Brand Equity and Sustainable Competitive Advantage: Evidence from Thai Listed Companies

Technology Acceptance and Perceived Risk Influencing Behavioral Intention to Use Hydrogen Vehicles among Industrial Estate Employees in Thailand

A Study of the Relationship between Marketing Mix and the Customer Choice of Standalone Coffee Shops at Gas Stations in Mueang District, Nakhon Ratchasima Province

Service Marketing Mix and Brand Equity Factors Influencing Customers’ Purchase Decision at Punthai Coffee Shops in Bangkok

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