สมการโครงสร้างระหว่างภาวะผู้นำการเปลี่ยนแปลง ความยืดหยุ่น และการบริหารความเสี่ยงในห่วงโซ่อุปทานที่มีผลต่อประสิทธิภาพของธุรกิจพาณิชย์อิเล็กทรอนิกส์ในประเทศไทย

Weerachet Mangwaen; Phutthiwat Waiyawuththanapoom; Sarawut Putnuan; Anchalee Hiranphaet; Palita Kamkhwan; Saranya Muedkhuntod

Authors

Weerachet Mangwaen College of Logistics and Supply Chain, Suan Sunandha Rajabhat University
Phutthiwat Waiyawuththanapoom College of Logistics and Supply Chain, Suan Sunandha Rajabhat University
Sarawut Putnuan College of Logistics and Supply Chain, Suan Sunandha Rajabhat University
Anchalee Hiranphaet College of Logistics and Supply Chain, Suan Sunandha Rajabhat University
Palita Kamkhwan College of Logistics and Supply Chain, Suan Sunandha Rajabhat University
Saranya Muedkhuntod College of Logistics and Supply Chain, Suan Sunandha Rajabhat University

Keywords:

transformational leadership, resilience, supply-chain risk management, E-commerce business efficiency

Abstract

This research aims to analyze the structural relationships and investigate the causal pathways of transformational leadership, resilience, and supply chain risk management affecting e-commerce business efficiency in Thailand. This quantitative study employs Structural Equation Modeling (SEM) to examine these dynamics. The sample consists of 400 executives and middle-to-senior managers with decision-making authority in logistics within the Thai e-commerce sector, each possessing a minimum of three years of relevant professional experience. The findings indicate that the causal relationship model is consistent with empirical data, as demonstrated by key goodness-of-fit indices (df = 2.25, RMSEA = 0.054, CFI = 0.97). The study reveals that e-commerce business efficiency is at the highest level. Transformational leadership exerts a significant positive direct influence (β = 0.48) on efficiency, suggesting that intellectual stimulation and individualized consideration directly enhance operational quality. Regarding supply chain risk management, resilience shows a strong positive influence on both risk management (β = 0.65) and business efficiency (β = 0.62). Notably, supply chain risk management has the highest impact on business efficiency (β = 0.70), implying that rapid recovery capabilities significantly bolster the effectiveness of risk mitigation. Consequently, the predictive analysis demonstrates that all variance in business efficiency (R²= 0.89). This confirms that resilience and risk management are the primary drivers of success, with transformational leadership serving as the fundamental upstream factor that strengthens supply chain capabilities for sustainable business achievement.

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