Factors Affecting Investment Decisions in the Virtual Properties
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Abstract
This article aims to present and analyze factors affecting investors' expectations in investing in virtual properties. Data were collected from 300 individuals who had invested or intended to soon invest in virtual lands through an online questionnaire. This research utilized multiple regression analysis to examine the relationships among expectation factors affecting investors’ decision-making process. The findings indicate that the most influential factor affecting investors' decisions was “active engagement” in the platform activities with an increasing number of new participations, allows while the platform self-expression, freely. The secondary key factor is related to income generation. Other factors such as opportunities for increasing interpersonal connections for diverse business opportunities, enhancement of credibility and reputation, the early ownership of new assets or properties influenced by personal infatuation, increase of asset market value, and distinctive aesthetic of the platform for immersive experience competitive business advantages, exclusivity of ownership over others, ownership of items with limited availability, respectively, play a vital role in affecting investors' decisions to hold virtual properties, exhibiting statistical significance at a level of 0.05.
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The articles published in the Journal of Architecture, Design and Construction are the intellectual property of the Faculty of Architecture, Urban Design and Creative Arts, Mahasarakham University.
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