Creative Value-Added Product Development from Local Wisdom for Commercialization of Mengrai Subdistrict, Phaya Mengrai District, Chiang Rai Province
Article Sidebar
Main Article Content
Abstract
This research aimed to study the enhancement of local wisdom through the creative development of value-added products for commercialization in Phaya Mengrai subdistrict, Phaya Mengrai district, Chiang Rai Province. Data were collected from 30 local herbal farmers using in-depth interviews. The findings were analyzed through content analysis. The results revealed that adding value to local wisdom-based products for commercialization can be achieved through the development of a unique brand identity for the subdistrict. Regarding the design of packaging for chamomile tea to preserve product quality while appealing to consumers, the packaging consists of an outer layer made of white foil bags and an inner layer comprising transparent mesh tea bags with pull strings. A product label was also designed with white tones symbolizing cleanliness, complemented by golden-yellow tones representing chamomile flowers, and detailed product information included. Subsequently, the product underwent market testing through municipal activities including sales at community shops, distribution as gift baskets, and the development of online marketing channels via Facebook page to enable rapid communication with consumers.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
The Editorial Board claims a right to review and correct all articles submitted for publishing
References
Danprasertchai, P., Sukyam, N., Chanprasit, W., Somthong, P., & Kodkong, N. (2022). Wisdom and local development. Ramkhamhaeng Journal of Public Administration, 5(1), 48 - 70. https://so16.tci-thaijo.org/index.php/RJPA/article/view/2124
Jujia, S., & Roodplang, P. (2024). Enhancing branding and packaging for value creation in agricultural products: A case study of the Bang Rachan Royal Initiative Education Promotion Center at Thepsatri Rajabhat University. Rajabhat Rambhai Barni Research Journal, 18(2), 25 - 37. https://so05.tci-thaijo.org/index.php/RRBR/article/view/275322
Loiypha, N. (2020). Increasing value of goods and marketing channels through e-commerce system for Look Kaew silk community enterprises group in Nikhom Phatthana, Khukhan district, Sisaket province. Journal for Community Development and Life Quality, 8(1), 214 - 226. https://so02.tci-thaijo.org/index.php/JCDLQ/article/view/244597
Phaya, M. Subdistrict Municipality (2023, July 14). History. https://pmrtessabal.go.th/data_5214
Pimta, L., & Siritakham, R. (2021). Product development from local wisdom to increase an efficiency of community management based on sustainability concept in Ban Ma Yang community, Thawat Buri district, Roi Et province. Journal for Community Development and Life Quality, 9(3), 465 - 473. https://so02.tci-thaijo.org/index.php/JCDLQ/article/view/247071
Sangiamsak, P., & Sukserm, T. (2018). Customer’s purchasing requirements of creative products from Thai wisdom. Journal of Rangsit Graduate Studies in Business and Social Sciences, 4(2), 157 - 173.
Sangpud, W., Chirinang, P., Chandarasorn, V., & Katekao, V. (2024). Guidelines for adding value to local Thai community products. Journal of Modern Learning Develeopment, 9(6), 439 - 448. https://so06.tci-thaijo.org/index.php/jomld/article/view/268139
Sutheewasinnon, P., & Pasunon, P. (2016). Sampling strategies for qualitative research. Parichart Journal, 29(2), 31 - 48. https://so05.tci-thaijo.org/index.php/parichartjournal/article/view/69461
Watthanachanobon, W., & Chantaranamchoo, N. (2020). A local wisdom knowledge management model to enhance economic value added for textile products of Thai-Yuan ethnic groups in mid-central provincial cluster. Journal of Community Development Research (Humanities and Social Sciences), 13(4), 9 - 24. https://www.journal.nu.ac.th/JCDR/article/view/Vol-13-No-4-2020-9-24
Weerapan, D., Deeammart, J., Kesahorm, T., & Wattanuruk, D. (2025). Product development and online marketing with community participation to enhance the value of local resources. Journal for Community Development and Life Quality, 13(3), 407 - 419. https://so02.tci-thaijo.org/index.php/JCDLQ/article/view/275983
