Journal for Community Development and Life Quality

Social Return on Investment (SROI) of Creative City Gastronomy Tourism Activities in Phetchaburi Province

Sun, 31 Aug 2025 00:00:00 +0700

This research aimed to study the outputs of the Creative City Tourism Activities project and assess the Social Return on Investment (SROI) generated through tourism activities in Phetchaburi Creative City. Employing an action research methodology, this qualitative study focused on problem-solving in Phetchaburi Province. Primary data were collected through semi-structured interviews, which served as guidelines for in-depth interviews with 25 key informants, together with secondary data from document research. The findings indicate the project's effectiveness, with its five key outputs aligning directly with the project's objectives. Furthermore, the SROI analysis of the creative city tourism activities demonstrated favorable achievement in terms of project value. A social cost-benefit ratio of 1:3.06 was observed, signifying that every 1 baht of project expenditure is expected to generate an increased household income of 3.06 baht within the next three years.

Key Factors in Preserving Cultural Identity Affecting Senior Tourism: A Case Study of Bang Luang Market (122 R.E., 1893 A.D.)

Tommanee Sooksai, Anake Nammakhunt, Anchalee Hiranphaet — Sun, 31 Aug 2025 00:00:00 +0700

This research aimed to study the preservation of cultural tourism identity for senior tourists at Bang Luang market (122 R.E., 1893 A.D.), Bang Len district, Nakhon Pathom province, Thailand. A mixed-methods research approach was employed, combining quantitative surveys with qualitative in-depth interviews. The sample group included local residents and senior tourists. Data analysis utilized descriptive statistics, multiple regression analysis, and thematic analysis. The research results indicated that the preservation of traditional identity had the highest average score (M = 4.77, S.D. = 0.76), followed by beliefs (M = 4.71, S.D. = 0.78) and language and lifestyle (M = 4.58, S.D. = 0.50). The ethnicity of parents showed the strongest predictive power (β = 0.614, P < 0.001). Additionally, the findings highlighted that cultural preservation through community activities and the use of local language were key factors in strengthening community bonds. These elements contributed to the development of cultural tourism activities for seniors that combined learning with active engagement in local culture, expanding opportunities for seniors to access richer cultural experiences.

Elevating Local Food to Soft Power of the Tai Yo Community in Ban Phon, Tha Uthen District, Nakhon Phanom Province to Promote Local Food Culture Through Digital Media

Nisagorn Puttawong, Kongrit Riwong, Rattana Suwannatip, Buntham Khakhanmanee — Sun, 31 Aug 2025 00:00:00 +0700

This research aimed to 1) analyze the potential of community chefs in the Thai Nyaw community of Ban Phon, 2) elevate local cuisine to soft power for the Thai Nyaw community of Ban Phon, and 3) promote the cultural food image of Thai Nyaw lifestyle through digital media. This qualitative research collected data through in-depth interviews, participant observation, focus group discussions with 12 participants, and analyzed data using content analysis. The study of community chef potential in the Thai Nyaw community of Ban Phon revealed that the community possesses significant potential in terms of raw materials and indigenous wisdom for local food production, with expertise in sustainably integrating knowledge of seasonal selection of local ingredients. The elevation of local cuisine to soft power through cultural value-added processes found that food can reflect community identity through cultural narratives connected to traditions and ways of life. The promotion of image through digital communication revealed that presenting information through photographs, videos, and digital media on social media platforms creates awareness and elevates local community food to become cultural identity and local wisdom.

Entrepreneurial Competency in Digital Era of Students

Sun, 31 Aug 2025 00:00:00 +0700

The objectives of this research were as follows: 1) to analyze the components of students’ entrepreneurial competency in digital era, and 2) to examine the coherence among the components of students’ entrepreneurial competency in digital era. This research employed a mixed method. Data were collected in two formats: qualitative research using interviews and quantitative research using a 5-level rating scale questionnaire. The target group for the qualitative research consisted of two community representatives and five experts, including entrepreneurs, business administration academics, educational administration academics, marketing academics, and finance academics. Quantitative research 521 community college students, selected via stratified random sampling. Data were analyzed using confirmatory factor analysis with the LISREL program. The results of the research showed that 1) the components of students’ entrepreneurial competency in digital era consisted of four components: (1) Entrepreneurial Skill Set, (2) Entrepreneurial Knowledge Set, (3) Entrepreneurial Mindset, and (4) Entrepreneurial Practices. 2) The measurement model of each component developed based on theory and prior research was positively consistent with the empirical data; P-value = 0.00, chi-square/df = 1.68, GFI = 0.96, AGFI = 0.953, SRMR = 0.043 and RMSEA = 0.036.

Development of a Self-learning Kit for Community Public Health Volunteers: Strategies for Promoting Family Health through Consumption and Utility Water Quality Assessment (Community Health Surveillance Innovation) in Saluang Community, Mae Rim District, Chiang Mai Province

chatsiri wiphawin — Sun, 31 Aug 2025 00:00:00 +0700

This research aimed to develop a self-learning kit for community health volunteers and to promote family health through the monitoring of domestic water quality in Saluang Community, Mae Rim District, Chiang Mai Province, using a mixed-methods approach. The sample consisted of 40 community health volunteers and 120 households in the community, selected through purposive sampling. The research instruments included the self-learning kit, a knowledge questionnaire, a behavioral assessment form, and a user satisfaction questionnaire. All instruments were validated, with content validity indices ranging from 0.72 to 0.85 and a reliability coefficient of 0.82. The results showed that the self-learning kit significantly enhanced the capacity of health volunteers in water quality analysis. The volunteers were able to accurately and precisely assess water quality. The quality of domestic water in the community was markedly improved, with the proportion of substandard water decreasing from 65.4% to 8.3% after the implementation of the self-learning kit. Moreover, the incidence of gastrointestinal diseases in the community decreased by 78.3%. The innovation received an excellent performance rating, with an average score of 4.85 out of 5, and can potentially be extended to neighboring communities. These findings demonstrate the feasibility of applying this innovation to strengthen the capacity of community health volunteers and sustainably promote community health.

Development of management model of Small-scale Swine Raisers Community Enterprise Groups in Thung Hang Village, Thung Phueng Sub-district, Chae Hom District, Lampang Province

Dararat Thatrak, Punchaporn Srichanapun, Natnaree Thongdeepan, Punsa Ruannoy — Sun, 31 Aug 2025 00:00:00 +0700

This research aimed to (1) develop a management model for a community enterprise group and (2) enhance entrepreneurial capacity among members of the Small-Scale Pig Farmers’ Community Enterprise Group in Ban Thung Hang, Thung Phueng Subdistrict, Chae Hom District, Lampang Province. Data were collected through semi-structured interviews and focus group discussions with 14 group members and were analyzed using content analysis. The findings revealed that the group successfully restructured its management system through participatory processes. Members collaboratively planned production and procurement, and implemented a job rotation system within the production unit, which helped reduce labor costs and foster cooperation. The study also found that members could produce low-cost pig feed using local raw materials and efficiently raise and sell both breeding and fattening pigs. Entrepreneurial knowledge was strengthened through the creation of a public communication platform via a Facebook page, enhancing visibility and motivation. Additionally, a participatory accounting system was introduced, enabling members to record data on production, expenses, income, and profitability. This system facilitated better cost control, improved transparency, and fostered a shared understanding of financial management within the group.

Amorphous Community Development: Concept, Theory, and Practice

Cholnapa Anukul — Sun, 31 Aug 2025 00:00:00 +0700

The emergence of amorphous communities, including communities without propinquity and post-place communities, calls for a re-examination of the previous concepts and theories. With the expanded community definition, more contemporary community practices could be explored. This article investigates various types of modern-day communities, especially those whose patterns and structures differ from traditional ones. Though an indistinct definition, achieving solidarity remains the goal of community development work. Therefore, the citizen entrepreneur concept is introduced as a new approach to community development to accomplish solidarity within amorphous communities. Three case studies in the Thai context are presented to demonstrate the work of citizen entrepreneurs in both communities without propinquity and post-place communities.

The Management and Accounting Potential of Community Enterprise that Leads to Success

วัชรินทร์ อรรคศรีวร — Sun, 31 Aug 2025 00:00:00 +0700

This study aims to examine the operational and accounting management potential of community enterprises that received the Outstanding Community Enterprise Award at the provincial level in 2022 and 2023. A mixed-methods research approach was employed. The qualitative phase involved structured interviews with 21 individuals, including presidents, committee members, and members of the community enterprises. Data were analyzed using content analysis. The quantitative phase collected data through questionnaires administered to 195 individuals, comprising presidents, committee members, and community enterprise members. Descriptive statistics were used for data analysis. The findings on operational management potential revealed that overall management performance was at a high level, with a mean score of 4.38. When examined by specific aspects, all areas were rated at a high level. Participation received the highest mean score (4.47), followed by product or service production (4.44), general management (4.43), and product or service development (4.18). Regarding accounting management potential, the overall performance was also rated at a high level, with a mean score of 4.18.

Development of Cotton Yarn Dyeing Process from Natural Materials of Mudmee Weaving Group, Ban Sanam Bin, Um Chan Subdistrict, Kusuman District, Sakon Nakhon Province

Uthumporn Lordko — Sun, 31 Aug 2025 00:00:00 +0700

This research aimed to study the causes of natural resources surveys and study the process of dyeing cotton yarn with suitable natural materials in Ban Sanam Bin, Um Chan subdistrict, Kusuman district, Sakon Nakhon province. This participatory action research was conducted to collect data from 20 key informants, including representatives from, including members of the Ban Sanam Bin Weaving Group, community leaders, representatives from the Um Chan Subdistrict Administrative Organization, and representatives from the Community Development Office, Kusuman district, Sakon Nakhon province. The results show that 1) the natural resources of Ban Sanam Bin, which are natural materials that can be used for dyeing cotton threads 3 types: natural materials within the community, natural materials found in the community forest, and materials found in the community public water resources area. 2) the process of dyeing cotton yarn with natural materials that are suitable for Ban Sanam Bin has 5 steps, including the process of preparing cotton yarn before dyeing (cleaning cotton yarn), the process of preparing cotton yarn dye from natural materials, the process of dyeing cotton yarn from natural materials, the process of dyeing with color fixing agents, and cotton yarn dyed with natural materials.

Product Development and Online Marketing with Community Participation to Enhance the Value of Local Resources

Sun, 31 Aug 2025 00:00:00 +0700

This study aims to: (1) examine the socio-economic context and development needs of Ban Ko Subdistrict, Bang Sai District, Phra Nakhon Si Ayutthaya Province; (2) develop prototype products utilizing local resources that reflect the community’s unique identity and promote online marketing through community participation; and (3) transfer research-based knowledge back to the community. The sample group consisted of 30 voluntary participants who were interviewed in-depth, from the Ban Ko Housewives Group, the Ban Ko Phatthana Community Enterprise, and other local stakeholders. Descriptive statistics, including mean and standard deviation, and analysis of variance (ANOVA) were applied. The findings revealed that: (1) the key challenges identified included the lack of strategies to enhance the value of local raw materials and insufficient skills in online marketing. Therefore, the community seeks to develop new products that emphasize using local raw materials and reflect the uniqueness of the community, as well as to improve knowledge in online marketing development. (2) The prototype product “Rice Milk Mochi with Toasted Rice Filling”, was developed using rice as its main ingredient and showcases the uniqueness of the community.(3) After knowledge transfer sessions on product development and online marketing, the participants demonstrated a high level of understanding and improved their competencies in the relevant subject areas.

Marketing Mix Factors Influencing Parents' Decisions to Purchase Youth Football Courses in the Bang Na District: A Case Study on Female Youth Athletes

ศุภวุฒิ อภินนท์กูล, Archavit Choengklinchan , Supakorn Tunvaravuttichai — Sun, 31 Aug 2025 00:00:00 +0700

This research study investigates the marketing mix factors influencing parents' decisions to purchase football courses in the Bangna district, specifically focusing on female youth athletes. The objectives of this research are: 1) to examine the demographic characteristics of parents that influence their decision to purchase football courses for their children in the Bang na district, specifically female youth athletes, and 2) to study the marketing mix factors that affect parents' decisions to purchase football courses in the Bangna district, focusing on female youth athletes. This quantitative research involved a sample of 400 parents who enrolled their children in football courses and reside in the Bangna district. The data were analyzed using frequency distribution, percentages, means, and multiple regression analysis. The target group data were collected through an online questionnaire. The research findings indicate that the model of factors influencing parents' decisions to purchase football courses, specifically for female youth athletes, explained 62.60% of the decision-making process, with a standard error of prediction of ± .495. The factors identified as influential include the service process, the product, and the personnel.

Factors Influencing Consumer Satisfaction with Hair- Eco-Friendly Scrunchies

Narueporn Bootphet, Walapa Tamthong — Sun, 31 Aug 2025 00:00:00 +0700

This research aimed to develop hair- and environmentally friendly scrunchie products, examine consumer satisfaction, and investigate the factors affecting satisfaction with these products. Data were collected using a consumer satisfaction questionnaire on scrunchie products, administered to 100 female students and personnel from Kasetsart University. Data were analyzed using descriptive statistics and three-way ANOVA. The research findings revealed that: 1) four designs of scrunchie products were developed, made from two types of fabric scraps in two sizes, totaling 16 pieces; 2) consumers were highly satisfied with all styles of scrunchies, with the double-layered style receiving the highest satisfaction, followed by the piping style, the zippered style, and the simple style; and 3) the scrunchy styles and fabric types significantly influenced consumer satisfaction (P ≤ 0.05), whereas scrunchy size, the interaction between two factors, and the interaction among three factors had no significant effect (P > 0.05). The research findings can serve as a guideline for communities with fabric scraps to develop scrunchie products, helping to generate additional income and promote environmental conservation.