The Development of Community-Based Tourism Products in Salaengthon Village, Prakhon Chai District, Buriram Province

Abstract

The objectives of this study were: 1) To study the identity of the Salaengthon Village, Prakhon Chai District, Buriram Province, 2) To develop products based on the community identity of Salaengthon Village, Prakhon Chai District, Buriram Province, and 3) Evaluate the satisfaction with prototype products of the local community identity of Salaengthon Village, Prakhon Chai District, Buriram Province. Using qualitative research methods with a sample group of 30 people in product development, data were collected from focus groups, observations, and ballots. Data were analyzed using descriptive methods. and quantitative research with a group of 50 general people, satisfaction questionnaires Data were analyzed using statistics: percentage, standard deviation. The study revealed that the community's identity encompassed various elements, including 1) the Salaengthon shrine of the ancestors, 2) earthen walls, 3) Salaengthon trees, 4) field crabs, and 5) engraved patterns, Therefore, community identity is used as a strategy for developing community products. Until finding suitable patterns to serve as prototypes for weaving, 5 patterns, dyeing the cotton threads with natural dyes from local plants. Use color mixing techniques to create various shades of color that are beautiful for weaving. Design 5 unique reed mat woven patterns. The colors used are community identity colors. Designing local woven fabric processing products Using techniques for laying out fabric patterns that are appropriate for product processing into 1 set of clothing and accessories, designing 5 types of woven products emphasizing sophistication, strength, and utility, and adding value to community products by creating Brand It includes branding, product tags, and packaging. Emphasis on symbols of community identity. Both appearance and color are strategies for promoting the marketing of community products. And the results of the evaluation of satisfaction with prototypes of local products of the Salaengthon Subdistrict community from consumers and the general public, totaling 50 people, found that there was an overall level of satisfaction in every prototype of the product. at the highest level has a mean value of (= 4.52, S.D. = 0.64).