Community enterprise management guidelines case study of Chalobon Chakri, Ban Kiew Subdistrict, Mae Tha District, Lampang Province

Abstract

The research objectives are 1) to study the management aspect of community enterprises 2) to study the guidelines for community enterprise development Chalobon Chakri Community Enterprise Member Group, Ban Kiew Subdistrict, Mae Tha District, Lampang Province. It is qualitative research. Data were collected from a group of 35 Chalobon Chakri community enterprise members, consisting of 1) leaders and stakeholders, 5 people, 2) community enterprise group members, 30 people. The instrument used was a semi-structured in-depth interview and small group meetings qualitative data analysis used content analysis. The research results found that community enterprise management, members are most satisfied with the product or service deal. Followed by market management knowledge and information management, community enterprise leadership and management, community enterprise operations planning and management of community enterprise members. As for the guidelines for developing community enterprise groups to have continuous activities, they include the development of group members: promoting savings as an investment, strengthening knowledge on growing other vegetables, making your own fertilizer to reduce the cost of growing vegetables for members. Production and marketing development, promote it as a tourist destination, creating production plans and increasing channels for distributing products and product processing. Knowledge development a learning center for growing organic vegetables has been established. To be able to transfer knowledge at every step to interested people and members of the next generation.