A study of A study of the impact of internal marketing environment affects ability to gain a competitive advantage of the community enterprise of Krasang district, Buriram province

Abstract

The objective of this research were to study the effects of marketing internal environment factors on the development of competitive advantage and to research how to provide local businesses a competitive edge. And to use the outcomes of community service initiatives to help local residents find employment, Province of Buriram, Krasang District 150 individuals from a sample group of community enterprises in the Krasang District of Buriram Province filled out a questionnaire to gather information. Mean and standard deviation are two statistics used in quantitative statistical analysis.

According to the study's findings, females between the ages of 30 and 40 who had completed elementary education made up the majority of entrepreneurial groupings. Operating for three to five years, working as a farmer, and earning less than 10,000 Baht per month on average. When analyzing the marketing internal environment, It was discovered that the total level of the price side, the product side, distribution routes, and marketing promotions is high. Additionally, the study's findings on developing a competitive edge revealed that the service quality overall, at a high level, in terms of service duration and cost leadership.