Using advertising materials to create an image and increase sales Community Enterprises Group Sawai Chik Subdistricts, Muang District, Buriram Province

Abstract

The objectives of this study were 1) to study the use of advertising media by community enterprises; 2) Guidelines for the development of advertising media to create image and increase sales of community enterprises. Sawai Chik Subdistrict, Muang District, Buriram Province In this research, it is mixed. Using quantitative and qualitative research. The target group used in the study was community enterprises, Sawai Chik Subdistrict, Muang District, Buriram Province. Statistics used in quantitative research are: Frequency Average and standard deviation. In the qualitative research section, an interview model is used. Group discussions and participatory observations Use data for content analysis.

The study found that the majority of respondents were female, 78.7% were between 46-56 years old, 50% had completed secondary education, 51.3% were farmers, and had a monthly income of 3,000-10,000 baht (42.03%). Sawai Chik Subdistrict, Muang District, Buriram Province as a whole is at a large level. Guidelines for using advertising media to create image and increase sales of community enterprises in Sawai Chik Subdistrict, Muang District, Buriram Province In order to create the image of community enterprises, the plan must be defined as follows: 1) target audience, 2) objectives, 3) communication strategy or marketing communication tool used, 4) media strategy, and 5) presentation strategy. As for the guidelines for using advertising media to increase sales, the proposed media will be used as follows: 1. Use broadcasting vehicles to run throughout the service area 2. Display cut-out signs or billboards clearly 3. Make good use of community radio and 4. Promote it online.