Integrated tourism development to support the Sport tourism citiesin Buriram province sustainably

Abstract

The objectives of this research were 1) to investigate ways of communication by public relation to promote the products selling and activities of Buriram Green Market Club, 2) to develop information system to promote Agro Tourism in Buriram, and 3) to propose physical management form of tourist attraction of the local community to generate value and added value of Ban Kokemuang, Prakonchai district, Buriram province. The population of this study was  Buriram people and tourists. They were categorized into 3 groups. 1) The sellers of nontoxic agricultural products at Buriram Green Market Club. They were 23 families who were selected because they always participate the activities of the Green market such as selling at their shops when the market is open, and participate the meetings or seminars. 2) The representatives of districts who have their own farms. Their communities were called, the Strong Community. Their products were well known. They representatives were 4 districts: Pakam, Laharnsai, Nonsuwan, and Nondiddang. 3) Home Stay in Ban Kokemuang, Prakonchai. The research methodology was a mixed design. The quantitative data was collected by questionnaire and the collected data was analyzed through percentage, means, standard deviation, while the qualitative data was collected by in-depth interview and small group- interview. The collected information was analyzed by content analysis. The study found 1) the ways of communication by public relation to promote the products selling and activities of the club were people media and facebook. The sellers informed the customers about the qualities of the products and posted all information through the facebook, 2) The informative system to promote Agro Tourism in Buriram was https://www.fruitburiram.com/home, and 3 the format of physical management to generate value and added value of Ban Kokemuang was building the rest area under the concept of the hot weather town, the area provides multi purposes including it is used for resting of the home owners and the tourists.