Marketing management and digital marketing, tourist attractions, OTOP learning Celadon Glazed Pottery Community Enterprise Group, Samphuan Subdistrict, Nakhon Chai Si District Nakhon Pathom Province

Abstract

The objectives of this research were to study digital marketing strategies, public relations media development, and increase the potential of applying digital technology to tourist attractions and products for the Celadon Glazed Pottery Community Enterprises. Develop the Facebook public relations media of the Celadon Glazed Pottery Community Enterprise Group 3. To publicize the tourist attractions and the products of the Celadon Glazed Pottery Community Enterprise Group to be more well-known Qualitative data analysis uses theory. Analyze the market situation (SWOT ANALYSIS) and the marketing mix (Marketing mix) or 4P’s and analyze it with statistical software packages by calculating the statistics Including frequency and percentage (Percentage) found that the Facebook application for content type Found that most (Generation Baby Boomer) have the highest opinion about Chatbot, making it quick and easy to connect between users and the page. In the highest level, followed by QR CORD which makes it more convenient for users Is at the highest level The least is creating and developing a Facebook Page to create more awareness. At a high level