Thai massage business and the success for scrambling the economic advantages of tourism in Muang Nang Rong of Buriram Province

Abstract

The objective of this research were to study the condition of the Thai massage business, Satisfaction in using the service from the Thai massage business for both Thai and foreign tourists and the success model of Thai massage business in seizing the unique advantages of tourism in Nang Rong of Buriram Province. The samples were the first group as Thai massage business group of 30 people from 6 districts; second group as 394 tourists who divided into 200 Thai tourists and 194 foreign tourists. The equipment for this research was the questionnaire and interview. The statistics used in the research were percentage, mean and standard deviation. The research results were found that Thai massage business in Nang Rong area registered to operate business had the 15 locations, where each opened for business in the hotel and rented a within the district to open the service as a single room or a row of rooms. For each room it was arranged in 2 types, which was a shared room without a bed but a separate mattress for sleeping massage, curtains was blocked and a single room. Most of them used the method of massage and body massage. The massage method was mostly used in a form of massage as Royal Thai massage or unofficial massage, which most will learn from Wat Pho temple and the service price was from 200 to 300 baht per course. The tourists both Thai and foreigners was mostly satisfied with the service at a high level. The success model of the Thai massage business for outstanding should be developed in the following :  1) For the massage method, it should massage according to the intensity required by the user, focus on the important points for relaxation, 2) For store setting, it should make for beautiful, 3) For atmosphere for massage,  it should be quiet, aroma massage room, 4) Emphasizing on the cleanliness of the massager and  5) Emphasizing on respect for the service and do not inquire or talk to customers too much etc.