A study of Community Product Identity on the basis of Sawayjeek Community Culture. Muang District, Buriram Province

Abstract

The purpose of this research was to study the context of community cultural identity that affected the product development of Sawayjeek community, Muang District, Buriram Province. And to study the development of community products on the cultural background of the Sawayjeek community, Muang District, Buriram Province. The study is a qualitative research. 30 samples were selected. Ban Mai New Village Community Enterprise has a cultural story that can be used as a community identity. The concrete culture includes knift, shovels, swords, hooks, elephants, etc. The abstract culture includes beliefs, beliefs, and beliefs about the worship of the mother, which is an ancient Khmer ceremony. It allows no accident during the strike. From the identity of the devise can develop products to support tourism. The culture of belief in products such as elephant hook, elephant hook is a small piece. The meaning of money can be about gold becoming a souvenir of mental value.