Product Development Guideline Referring to Local Identity for Competitiveness in Sawai-Chek Community Enterprise,Muang Distirct, Buriram

Abstract

The objectives of this are to develop community products and create competitive advantages of community enterprises in Sawai Chek district, Muang district, Buriram province. Leading to higher entrepreneurship of business units. The samples used in the study were 11 people in Community Enterprise, Sawai Chek district, Muang district, Buriram province. The statistics used in the qualitative statistical analysis were mean and standard deviation. The analysis of the respondents were gender, age, education level, occupation, product type, Operating model, Business size and monthly income. The number of enterprises that answered the questionnaire : 11 people. Results of the data analysis as follows: 2 males, 9 females, 41-50 years old, 9 people aged 51-60 years, 2 people, 8 elementary education, Secondary 3 persons. Working as farmers : 1 person, general contractor. 10 people with product type, agricultural produce. 2 workers, handicraft 9 people, single enterprise 2 people, enterprise 9 people in small size businesses (up to 30 people) ; and monthly income of 5,001-10,000 baht for 1 person, 10,001-15,000 baht for 9 people and more than 15,001 baht or more 1 person. Study of product development in various areas as follows: 1) the overall opinion pattern was at a high level as it was appropriate to be used as souvenir ; 2) packaging as overall opinion is at a high level as the price is reasonable compared to the quantity ; 3) product quality overall opinion was at a high level, including having a storefront or consignment at a provincial souvenir shop and 4) wisdom overall opinion is at the highest level as the product expresses creativity in design, shape, identity and pattern.
Information on creating a competitive advantage in various fields as follows: 1) Cost advantage overall opinions were at a high level as employees had developed knowledge various skills to increase the potential of work such as training, participation from government agencies, etc ; 2) Quality of opinions in overall at a high level as able to create products or services that meet the needs of customers ; 3) Innovation overall opinion was at a high level as production methods were sought in order to obtain quality products and 4) Customer response overall opinion was at a high level such as ability to deliver goods quickly and safely.