THE DIRECTION TO PROPAGATE BUDDHISM BY USING MARKETING METHODOLOHY

Abstract

This research has objective to create direction for Buddhism propagation using marketing methodology. The research results affirm that we can use marketing to support Buddhist propagation. In Buddha’s time, there was a way of using the wide range of marketing techniques and more superior than all other religions at that period. Today there are many Buddhist organizations that serve in successful propagation of Buddhism by using the marketing method such as the Vimuttalayalai Institute, The Dhammakaya temple and Sathira Dhammasathan. All of the resulted data from SWOT Analysis can guide the direction of propagation Buddhism using marketing methods which consists of 7P’s.: 1) Product 2) Personnel 3) Process 4) Physical Evidence 5) Promotion 6) Place 7) Price.