Editorial Note

Service Marketing Mix Factors that Affect Service Quality of The Bank for Agriculture and Agricultural Cooperatives, Pho Sai Branch Ubon Ratchathani Province

1-12

A Study of Employment Preference Among Mechanical Engineering Students In Sakon Nakhon: A Conjoint Analysis

13-29

The Influence of Media Exposure Behavior on Online Clothing Purchase Decisions among Thai Consumers

30-46

The impact of Tourist Experience and Museum Service Quality on e-WOM: The Mediating Role of Tourist Engagement

47-64

The Cooperative Efficiency Development Model Based on Sharia Law

65-77

Factors Influencing the Adoption and Usage of B2B Agricultural Products Trading Applications on Farmers: A Case Study of Kamphaeng Phet Province

78-91

The Correlation Between Financial Ratio And Stock Prices Of The Media And Publishing Companies Listed On The Stock Exchange Of Thailand

92-104

The effects of Factors Social Support and Organizational Culture on Work Happiness: Work Life Balance as a Mediator

105-122

Human Resource Development in the Digital Age and its Impact on the Work Performance of Agencies Under the Office of the Judiciary

123-135

Factors Contributing to English Communication Barriers Among Tourism Service Providers in Thailand’s Eastern Coastal Region: The Influence of Specific Communicative Purposes

136-155

Identifying Essential Sustainability Knowledge Areas for Master's-Level Hospitality Graduates: A Preliminary Study of Thai Industry Perspective

156-168

Leadership Credible Communication Characteristics (ETHOS) in Delivering Effective Feedback in Organizational Contexts

169-180

Developing the Story of Thai Curry as an Icon of the ‘Thai Way of Life’

181-193