Editorial Note

FINANCIAL INSTITUTION AND STEPPING INTO THE ERA OF DIGITAL ECONOMY

1-15

OPTIMIZING DIGITAL STRATEGY: HOW TO MAKE INFORMED, TACTICAL DECISIONS THAT DELIVER GROWTH

16-17

SONGKRAN TRADITIONS: CULTURAL HERITAGE OF THE MEKONG RIVER REGION

18-34

METAPHORICAL BELIEFS IN EMBLEMS OF THAI UNIVERSITIES: A CASE STUDY OF SYMBOL

35-47

THE ROLE OF OUTSOURCED INTERNAL AUDITORS IN THE BORDERLESS ERA

48-63

MARKETING MIX FACTORS AFFECTING THE DECISION MAKING OF CONSUMERS ON THEIR USE OF SERVICES PROVIED BY VISA PROCESSING AGENTS IN WATTHANA DISTRICT, BANGKOK METROPOLIS

64-83

MARKETING MIX FACTORS AFFECTING CONSUMER BUYING DECISION PROCESS ON MONK SUPPLIES IN TRAT PROVINCE

84-95

SERVICE QUALITY AND THE DECISION TO USE THE SERVICES OF DIBUK HOSPITAL

96-110

PARENTS’ MOTIVES FOR SENDING CHILDREN TO JOIN SHORT LANGUAGE PROGRAMS ABROAD

111-123