FINANCIAL INSTITUTION AND STEPPING INTO THE ERA OF DIGITAL ECONOMY
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Abstract
Currently, businesses bring in modern technology to support planning and decision making. Financial institutions use new technology in a variety of forms, resulting in a change in service provision to customers. An important factor that affects the success of technology implementation is the development of new skills for personnel, such as the ability to perform data processing and big data analysis and to comprehend in-depth information. Due to the fact that financial institution businesses in the digital economy era often involve a great deal of customer information, it is absolutely necessary for financial institutions to conduct data analysis from existing information in order to search for customer insights and then apply them into business operations. Meanwhile, another great challenge in stepping into the digital economy is the ability to identify the identity of the customers in the digital world, so that financial institutions could reach and deliver basic financial services to their customers. Hence, stepping into the digital economy era, financial institutions are confronted with challenges from themselves, existing competitors, related law and regulations and potential newcomers that might cause business disruption to the existing business model.
Article Details
เนื้อหาและข้อมูลในบทความที่ลงตีพิมพ์ในวารสารบริหารธุรกิจและสังคมศาสตร์ มหาวิทยาลัยรามคำแหง ถือเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียนบทความโดยตรง ซึ่งกองบรรณาธิการไม่จำเป็นต้องเห็นด้วย หรือร่วมรับผิดชอบใดๆ
บทความ ข้อมูล เนื้อหา รูปภาพ ฯลฯ ที่ได้รับการตีพิมพ์ในวารสารบริหารธุรกิจและสังคมศาสตร์ มหาวิทยาลัยรามคำแหง ถือเป็นลิขสิทธิ์ของวารสารบริหารธุรกิจและสังคมศาสตร์ มหาวิทยาลัยรามคำแหง หากบุคคลหรือหน่วยงานใดต้องการนำบทความทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อ หรือเพื่อกระทำการใดๆ จะต้องได้รับอนุญาตเป็นลายลักษณ์อักษรจากวารสารบริหารธุรกิจและสังคมศาสตร์ มหาวิทยาลัยรามคำแหง ก่อนเท่านั้น
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