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Marketing Management Process And Marketing Communication
This article was written from the author’s work experience in marketing and marketing communication since the author was 28 years old and now he is 66 years old. During those days, the author has had the opportunities in conducting marketing planning and marketing communication plans for all products types: market leader products, market challenger products, market follower products, products with unlimited marketing budget, or even products with limited marketing budget. Throughout these 40 years of the author’s career, the author still has been keeping up with marketing and marketing communication theories and principles by attending seminars and training workshops at least once or twice a year. Therefore, the author synthesized his knowledge gained from his actual work experience in the form of actual knowledge creation shown in the article. The article is the writing expressing his actual experience and memories from his reading and listening. While writing this article, the author has not referred to any of textbooks or articles, thus, this article does not cite any references.
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