Vol. 10 No. 1 (2021): January - June 2021

Research Articles

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  Influence of Persuasive Messages and Behavioural Factors through BehaviouralDesire towardsBehavioural Intention in Energy Saving Campaign

  Tippawan Lertatthakornkit, Apichart Intravisit

  11-29

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  The The influence of social support and quality of life on happiness of Elderly people in Bangkok, Pathumthani province, Nonthaburi province and Samutprakan province. The influence of social support and quality of life on happiness of Elderly people in Bangkok, Pathum Thani, Nonthaburi and Samut Prakan

  Dr.Kanyarat Thiratanachaiyakul

  30-48

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  The Structural Equation Modeling of Perceived Quality, Corporate Social Responsibility, Switching Cost and Customer Satisfaction Influencing Customer Loyalty on Mobile Phone Brand Network in Samutprakan Province

  Natteera pummapanth

  49-65

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  The Causal Relationship of Organizational Effectiveness of Logistics Service Providers in Thailand in the Viewpoint of Management and Subordinates Levels

  Kemmarin Chupradist, Chindalak Vadhanasindhu

  66-83

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  Successful Entrepreneur Factor of Small and Medium Business in the Central Region of Thailand

  Suwimon mathuros, Nakamol Chansom

  84-102

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  Teachers’ Debt Problems and Knowledge in Debt Management

  Atchara Yomsin

  103-122

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  Managing Electronic Customer Relationship that Impacts through the Mediating Role of Relationship Quality and Customer Experience in the Commercial Banking Business

  Nanthanart Upong, Boonthawan Wingwon, Associated Professor Dr.Pichaphob Panphae

  123-141

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  The Confirmatory Factor Analysis on Factors Influencing Decision to Use Medical Tourism Services from CLMV Countries in Thai-Laos Border Area, Nongkhai and Udon Thani Provinces

  Chainarong Srirak

  142-156

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  A Study of Health Promotion Tourism: A Case Study of Small and Medium Spa Business Enterprises (SMEs)

  Anchana Na Ranong, Satayu Pattarakijkusol

  157-178

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  Development of Supply Chain Management of Agricultural According to the Food Safety Hospital Standard for Sikhio Hospital in Nakhonratchasima

  Phitchaya Wannapongchalern, Pamorn Sakullertwattana, Baramee Wannapongchalern

  179-197

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  The Causal Relationship between Customer Experience Management, Customer Satisfaction, Loyalty and Word-of-Mouth in Online Retailing

  Salilathip Thippayakraisorn

  198-213

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  Influence of Entrepreneurial Alertness and Self-Efficacy on Entrepreneurial Intention

  Teeradej Puapradit, Nucharee Supatn

  214-229

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