Technology's Role in Affecting Behavior to Leading the Metaverse
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บทคัดย่อ
Today, studying consumer behavior entails more than just getting to know people. However, it must investigate the surrounding environment, which is linked by various technologies. There will be many benefits such as the high-speed Internet connection. Until the term "Internet of Things" or IoT was coined, and it was developed to the next level that is known as technology that understands human behavior, also known as Internet of Behavior (IoB), and the development of technology, whether it is artificial intelligence (AI) technology. Consumer behavior will undoubtedly be influenced by virtual reality (VR) and augmented reality (AR) technologies. As a result, it is not only technology that is advancing at a rapid pace these days. In the future, the combination of all technologies to the internet will be faster, resulting in the formation of a virtual world community or called “Metaverse” which is an innovation that creates a simulated world and combines it with a real-world environment where people can enter this virtual world by taking objects from their surroundings to become inextricably linked as one.
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ข้อความและบทความในวารสารนวัตกรรมการบริหารและการจัดการ เป็นแนวคิดของผู้เขียน ไม่ใช่ความคิดเห็นและความรับผิดชอบของคณะผู้จัดทำ บรรณาธิการ กองบรรณาธิการ วิทยาลัยนวัตกรรมการจัดการ และมหาวิทยาลัยเทคโนโลยีราชมงคลรัตนโกสินทร์
ข้อความ ข้อมูล เนื้อหา รูปภาพ ฯลฯ ที่ได้รับการีพิมพ์ในวารสารนวัตกรรมการบริหารและการจัดการ ถือเป็นลิขสิทธิ์ของวารสารนวัตกรรมการบริหารและการจัดการ หากบุคคลใดหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อหรือกระทำการใดๆ จะต้องได้รับอนุญาติเป็นลายลักษณ์อักษรจากวารสารนวัตกรรมการบริหารและการจัดการก่อนเท่านั้น
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