Changes in Home Repair Behavior in the Digital Age: A Case Study of Homeowners in Housing Estates in Salaya Subdistrict
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Abstract
This research investigates the behavior and decision-making of homeowners regarding housing repairs in the digital age, particularly the influence of information access through online platforms on the choice between performing DIY repairs and hiring professionals. This survey research collected data from 60 households in housing estates in Salaya Subdistrict. The findings reveal that although digital platforms provide easy access to information, decisions about home repairs largely depend on the type of work. Painting (38%), plumbing (33%), and door-window repairs (27%) are commonly done as DIY tasks, while flooring and staircase work (97%), ceiling work (93%), and electrical work (85%) continue to rely on professional technicians. The most influential factors affecting repair method selection are the level of technical complexity (β = -0.94) and safety risks (β = -0.88), followed by prior repair experience (β = 0.81), education level (β = 0.72), and familiarity with digital technology (β = 0.65). Income, gender, and age showed no statistically significant impact. YouTube emerged as the most popular information source (86.7%) for learning home repair techniques. These findings hold significant implications for home repair businesses in the digital era, suggesting a focus on complex work expertise and the development of services that meet the needs of modern homeowners.
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The articles published in the Journal of Architecture, Design and Construction are the intellectual property of the Faculty of Architecture, Urban Design and Creative Arts, Mahasarakham University.
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