Exploring Youth Perception through Architectural Graphic of Modern Facade Analysis in Chiang Mai

Abstract

This research article focuses on studying the perception of modern architecture in Chiang Mai city among Chiang Mai's youth. The aim is to develop an infographic to provide information on modern architecture in Chiang Mai, serving as a future educational guide for the youth. The study targeted a sample group of Chiang Mai youth aged 16–18, a developmental stage at which individuals can analyze and respond to complex issues, serving as a key dependent variable in this study. The study examined their perception of modern architecture in Chiang Mai through the analysis of graphic representations of architectural facades. The research employed a method of transforming photographs of modern architectural facades into graphic images using Gestalt Theory. This transformation converted the buildings into graphic representations, where the graphic facades served as an independent variable capable of simplifying visual perception by eliminating unnecessary details, leaving only the key architectural elements that influence the perception of modern architecture in Chiang Mai. The study employed a survey method with youth participants using questionnaires and in-depth interviews, which included:  1) a survey on the perception of architectural facade elements. 2) a survey on youth experiences with modern architectural facades in Chiang Mai. 3) in-depth interviews and focus group discussions to explore the values and deeper experiences associated with modern architecture. The study found that the most recognizable architectural characteristic for youth was repetition, while symmetry and distinctiveness were the least perceived. Youth primarily observed architectural elements through the overall mass of buildings, with repetition being the most apparent feature in modern architecture in Chiang Mai. Their perception plays a crucial role in shaping the meaning and significance of modern architecture in the city. Understanding how young people perceive and experience these buildings contributes to an awareness of their presence and historical value. The study also highlights how personal experiences whether direct interaction or mere exposure affect the recognition and appreciation of modern architecture. These studies provide an understanding of the significance of buildings from the perspective of modern youth and their opinions on architectural conservation. The findings will lead to recommendations for youth, making information about modern architecture in Chiang Mai more accessible for learning.